After appearing on "The Strategy Session" on Monday, Miles Nadal, chairman and CEO of MDC Partners, continued the discussion off-air with David Faber about why his company is making significant investments in social media sites.
"Social media, digital and technology [is] the fastest growing area of communications," Nadal said.
"Consumers consume 26 percent of their media online, but only 13 percent of all ad dollars go to [there]." If online ad spending matches eyeballs - moves from 13 percent to 26 percent - that would mean a $50 billion dollar increase in online ad spending, he said.
The Super Bowl on Sunday showed the story was about the multimedia aspect, in terms of what people did with Facebook, YouTube and Twitter, Nadal said.
"That I think has changed going forward all marketing for [the] Super Bowl," he said.
Check out our entire conversation with Nadal in this web exclusive to see why online spending could increase 40 or 50 over the next ten years.
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