The Red Cross's Twitter Mishap
Gloria Huang, the Red Cross's “Social Media Specialist” recently found herself in a social media jam. Huang, who was sober, thought she was sending a personal tweet about drinking Dog Fish Head beer.
Major organizations have made similar Twitter gaffes, but this particular one turned out well for The Red Cross, which may serve as a model for handling Twitter mistakes in the future.
Click ahead to see how the Twitter conversation went down!
By Tom Rotunno
Posted 16 Feb 2011
The Original Tweet
Instead Huang inadvertently sent this message to the 268,000+ followers who follow @redcross. After several calls, the Red Cross deleted the post about an hour later.
Twitter Apology
After deleting the accidental post, the Red Cross then tweeted this apology.
Twitter Lights Up
The mishap captured the attention of twitter nation, who turned the accidental tweet into a blood drive and fundraiser using the hashtag #gettngslizzerd.
Twitter Leads to Fundraising
Dogfish Head, the brewer mentioned in the original post, encouraged their followers to get involved.
Red Cross Blog Response
The Red Cross acknowledged the errant tweet and the impromptu fundraising drive in a post on their blog. See the blog post here.