Cigarette companies are not allowed to market directly to the youth of America. The companies are also banned from advertising on television, radio and in newspapers.
The only mainstream advertising they can pay for is in magazines catered toward adults. Somehow, though, four million underage Americans smoke, begging the question: what influences their decision to smoke?
It's a question without a definite answer. Do images in movies influence kids? How about all the stars in Hollywood smoking cigarettes and drinking coffee to curb hunger and keep the weight off? Perhaps, it's the old fashioned peer influence route.
"It's addictive, it's incredibly addictive and I need a couple a day, I just have to have them," Matt Critchlow told CNBC for the upcoming documentary Cigarette Wars.