On Friday, during the Lakers-Hornets playoff game in New Orleans, a fan won a contest. He hit a layup, a foul shot, a three pointer and a half court shot to win what might be the worst prize in NBA promotion history: A year supply of 7-Up.
I understand the premise. 7-Up is a Hornets sponsor and it wants to promote its product. The problem is that its product isn't worth what the fan should have won, which not only reflects badly on 7-Up, but it doesn't look good for the Hornets either. It might be even worse when you consider that the NBA now owns the Hornets.
This year alone, those who have hit a half court shot at NBA games have won $10,000 (Mavericks) and $20,000 (Thunder), while two Kings fans won Kia cars and a TrailBlazers fan won a Toyota truck. In fact, last year, when the Lakers played the Oklahoma City Thunder in round 1 of the playoffs, a fan hit a halfcourt shot to win $235,000.
So how much in 7-Up did the fan win?