In 1966, Time magazine ran a bold prediction: “Remote shopping, while entirely feasible, will flop—because women like to get out of the house, like to handle merchandise, like to be able to change their minds.”
While it is true that in 2011, many people still like to leave their homes and see products first-hand, this prediction was way off the mark and becomes more so every year. Consider the ever-increasing popularity of the annual Cyber Monday after Thanksgiving.
The most damning statistic was cited in Minnesota’s Herald Journal, which quoted a study by the independent research company Forrester Forecast. The 2010 study projected that a total of about $173 billion would be spent that year in online sales in the U.S.