Every year, for the last three years, Steve Nash has held a soccer match in New York City and invited his basketball playing and pro soccer friends. Later that night, the group gathers for a party that benefits his foundation.
The game is different not only because it's a chance to see Nash, Tony Parker and Brandon Jennings play soccer, along with former USA World Cup team captain Claudio Reyna and Giuseppe Rossi of Villareal CF and the Italian National Team, but also because it is played "Rucker Park style" in Chinatown.
The event, which takes place at 6 p.m. ET tomorrow, caught my eye this year because of its sponsor, Ortsbo, an experiential translation service that provides an instant chat translator in over 50 languages.
At 11 a.m. tomorrow, those that register on the Web site can participate in a chat with Nash and that chat immediately will be translated in whatever language the participant wants to see it. It's a great attention-getter for a company looking to put itself on the map.