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Pepsi's Challenge

What do Diet Pepsi, Tropicana orange juice, Fritos corn chips, and Cap’n Crunch cereal have in common? They’re among the more than one billion products purchased every day that are made by PepsiCo, one of the most sprawling and iconic companies in the world. In “Pepsi’s Challenge,” a CNBC Original documentary, Correspondent Lester Holt gives viewers an exclusive look inside the new age test kitchens of the snack and beverage giant as it mounts an intensive effort to move its goods in a healthier direction. Holt presents a candid portrayal of Indra Nooyi, the outspoken CEO and Chairman of PepsiCo, and one of the most powerful women in the world. The documentary also tells the compelling story of how Pepsi broke the color barrier in American business when it hired the first all-black sales team, which braved the Jim Crow South of the 1940s.
Healthier Snacks
PepsiCo is on a mission to double revenues from its “good for you” products, like cereal and juices, to $30 billion by 2020. The challenge is to find new ways to lower sugar, salt and calories in snack foods and beverages.


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Indra Nooyi
PepsiCo’s Indra Nooyi is a fierce competitor. She was promoted to president after overseeing the company’s acquisitions of Tropicana as well as Quaker Oats, one of the biggest food deals in corporate history. Now she’s taking on the ultimate challenge of producing healthier products.


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Pepsi International
Pepsi in India is the generic word for cola and it outsells Coke by a three to two margin. India and other emerging markets provide opportunities for higher market shares and are critical to PepsiCo’s growth.
Historic Past
PepsiCo was one of the earliest U.S. companies to realize the potential of the African American market. The company assembled a special 12 man sales team with the formidable task of breaking the color barrier in the violence laden south of the 1940’s.


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New Products
The quest for the next new thing is a never-ending cycle. PepsiCo is constantly searching for innovative products to capture a worldwide market. One of its latest creations Leche con Avena or “drinkable oats” debuted in Mexico.

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  • Lester Holt

      Anchor, NBC’s “Dateline” and “Weekend Nightly News”; Co-Host, NBC’s “Weekend Today”

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