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Groupon IPO Could Price as High as $21

Early day discussions for the daily-deals site Groupon on Thursday indicate the company is looking at pricing its highly-anticipated initial public offering in a range of $19-$21 per share, according to people familiar with the matter.

Groupon
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Groupon

If discussions play out it would mean a significant increase compared to earlier guidance from the company of $16-$18 a share.

Pricing discussions remain fluid and could change as the day progresses, according to these same people.

The new price range being discussed could raise the company roughly $630 million in proceeds, with more to come if underwriters choose to exercise their option to sell more shares in the overallotment. At $21 a share, Groupon would be valued at roughly $13 billion.

A spokesperson for Groupon declined to comment.

Groupon management and its bankers are expected to set the final price after the bell, and begin trading on the Nasdaq Friday under the ticker “GRPN”.

Follow Kayla Tausche on Twitter: @kaylatauscheFollow Jesse Bergman on Twitter: @jbergmancnbc

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