Herman Cain suspended his faltering bid for the Republican presidential nomination on Saturday, throwing his staunchly conservative supporters up for grabs with just one month to go before the lead-off caucuses in Iowa.
Still sounding defiant, Cain denounced the drumbeat of sexual misconduct allegations against him as "false and unproven" but said that they had been hurtful to his family, particularly his wife, Gloria, and were drowning out his ability to deliver his message.
"So as of today, with a lot of prayer and soul-searching, I am suspending my presidential campaign because of the continued distractions and the continued hurt caused on me and my family," a tired-looking Cain told about a 400 supporters. His wife stood behind him on the stage, drawing chants of "Gloria!" from the crowd.
Cain's announcement provides a new twist in what has already been a volatile Republican race. Former House Speaker Newt Gingrich has, so far, been the biggest beneficiary of Cain's precipitous slide. Polls show Gingrich and former Massachusetts Gov. Mitt Romney atop the field in what is shaping up as a two-man race heading into early voting states.
But others, such as Texas Gov. Rick Perry and Minnesota Rep. Michele Bachmann will likely make a strong play for Cain's anti-establishment tea party backing as they look to rise and become a viable alternative to Romney, whose conservative credentials are suspect in some GOP circles.
Cain said he would offer an endorsement and his former rivals were quick to issue statements on Saturday praising his conservative ideals and grassroots appeal.
At a tea party rally in Staten Island, Gingrich praised Cain for bringing optimism and big ideas to the race.
"He had the courage to launch the 999 plan which, whether you liked it or disliked it, was a big idea and started to elevate the debate toward big solutions and not the usual nitpicking, consultant-driven negativity," Gingrich said.
Some disappointed Cain supporters were clearly in search of a candidate on Saturday following his withdrawal.
"I don't know where I will go now," Janet Edwards, 52, said following Cain's announcement. "I guess I have to start looking at the rest of them."
Cain told supporters he planned to continue his efforts to influence Washington and announced "Plan B" -- what he called a grassroots effort to return government to the people.
Cain's announcement was a remarkable turnabout for a man that just weeks ago vaulted out of nowhere to the top of the GOP field, propelled by a populist, outsider appeal and his catchy 9-9-9 tax overhaul plan.
Saturday's event was a bizarre piece of political theater even for a campaign that has seemed to thrive on defying convention.
Cain marked the end of his bid at what was supposed to be the grand opening of his new campaign headquarters in Atlanta. Minutes before he took the stage to pull the plug, aides and supporters took to the podium to urge attendees to vote for Cain and travel to early voting states to rev up support for his bid.
"Join the Cain train," David McCleary, Cain's Georgia director, urged the audience.
Volunteers had been up through the night preparing the former flooring warehouse to open as the new hub of Cain's early-state outreach.
Cain's announcement came five days after an Atlanta-area woman claimed she and Cain had an affair for more than a decade, a claim that followed several allegations of sexual harassment against the Georgia businessman.
"Now, I have made many mistakes in life. Everybody has. I've made mistakes professionally, personally, as a candidate, in terms of how I run my campaign. And I take responsibility for the mistakes I've made, and I have been the very first to own up to any mistakes I've made," he said.
But Cain intoned: "I am at peace with my God. I am at peace with my wife. And she is at peace with me."
He marveled at rising from a childhood in Atlanta marked by segregated water fountains and poverty to what he called "the final four" of the presidential contest.
The former Godfather's Pizza chief executive who has never held elected office rose just weeks ago to lead the Republican race. But he fumbled policy questions, leaving some to wonder whether he was ready for the presidency. Then it was revealed at the end of October that the National Restaurant Association had paid settlements to two women who claimed Cain sexually harassed them while he was president of the organization.
A third woman told The Associated Press that Cain made inappropriate sexual advances but that she didn't file a complaint. A fourth woman also stepped forward to accuse Cain of groping her in a car in 1997.
Cain has denied wrongdoing in all cases and continued to do so Saturday.
Polls suggest his popularity had suffered. A Des Moines Register poll released Friday showed Cain's support plunging, with backing from 8 percent of Republican caucusgoers in Iowa, compared with 23 percent a month ago.
But Cain said Saturday he would not go away and would continue trying to influence Washington from the outside,
He announced the formation of TheCainSolutions.com, which he described as a grassroots effort to bring government back to the people. It would also continue to push his signature 9-9-9 plan that would scrap the current tax code for a 9 percent tax on personal and corporate income as well as a new 9 percent national sales tax.
"I am not going to be silenced, and I am not going away. And therefore, as of today, Plan B. Plan B," he said.
He departed the stage and worked the crowd, thanking supporters before departing in the bus -- his face plastered on the side -- that had shuttled him to campaign stops.