Will buyer's regret derail Amazon’s attempt to steal market share from Apple’siPad?
A growing number of published reports suggest that people who have already bought a Kindle Fire are re-thinking their purchase.
According to theNew York Times complaints are many:
- There is no external volume control.
- The off switch is easy to hit by accident.
- Web pages take a long time to load.
- There is no privacy on the device; a spouse or child who picks it up will instantly know everything you have been doing.
- The touch screen is frequently hesitant and sometimes downright balky
Doesn’t sound like satisfied shoppers by any stretch. The paper also says “the most disgruntled are packing the device up and firing it back to the retailer.”
Not good.
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”This is a company that needs to improve its hardware performance,” says an animated BGC analyst Colin Gillis. And to make matters worse Gillis tells us “they’re losing money on every single unit, about $20.” He says if you want exposure to strong Q4 trends, take a look at Google.
But trader Steve Grasso isn't worried. He argues that the price point make a world of difference. The Kindle Fire costs $199 while the iPad is $499.
That alone gives the Kindle Fire – it’s own fire power. And despite complaints Amazon will still has the number 2 tablet eco-system behind Apple.
”It doesn’t have to be a total iPad killer to be an iPad killer,” he says.
