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Rolls-Royce Car Sales Hit Record High

Tuesday, 10 Jan 2012 | 6:32 AM ET

Rolls-Royce Motor Cars sales hit record-breaking levels in 2011, with more cars sold than ever before in the brand’s 107-year history.

Rolls-Royce Posts Record Sales
Rolls-Royce CEO, Torsten Muller-Otvos, joined CNBC to discuss the luxury car manufacturer's record sales in 2011. "There is no typical Rolls-Royce buyer. We have seen buyers out of the celebrity area, the sports area and the film area, but also a lot of self-employed people, entrepreneurs," he said.

Over 3,500 of the ultra-luxury cars were sold, representing a 31 percent rise on 2010.

“It is definitely a nice investment to put your money in a Rolls-Royce, because on the one hand it is something that keeps value, and on the other, it is something that really gives pleasure,” Rolls-Royce CEO, Torsten Muller-Otvos, told CNBC Monday.

“That is one of the reasons we saw many people buying Rolls-Royces last year,” he added.

Muller-Otvos said 70 percent of all Rolls-Royces ever built were still on the road today.

Asia-Pacific and North America were the brand’s biggest markets in 2011, with 30 percent of sales going to China.

The biggest rise was in Asia-Pacific, where sales soared by 47 percent. In the UK, where Rolls-Royces remain popular, they rose by 30 percent.

"There is no typical Rolls-Royce buyer. We have seen buyers out of the celebrity area, the sports area and the film area, but also a lot of self-employed people, entrepreneurs," Muller-Otvos said.

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