I’ve received plenty of e-mail and tweets over the last couple days asking me about the Super Bowl ticket market that’s currently seeing tickets listed and sold in the $4,000 range.
So let’s address some of the myths and facts.
Myth: It’s All About The Teams
This is not true. Team and tradition play a big part but it’s not the only factor. Over the last five years, the highest average Super Bowl ticket was for Super Bowl XLI (Colts-Bears). The average price was $3,495 thanks in part to the Bears contingent. But the Packers-Steelers ticket last year was $500 less. Sure, the Steelers had been just two years before, but the Packers fanbase isn’t too shabby.
Fact: Corporate America Matters
Fans often forget that corporate America can significantly affect Super Bowl ticket prices. If teams come from wealthy areas (Read: New York & Boston), executives with corporate expense accounts could drive up prices for Joe Fan. It’s not just about businesspeople who are fans. It’s that they can do business at the game as well with clients who are fans.
Myth: The City Doesn’t Matter