CNBC's Carl Quintanilla discusses the specifications of Apple's new watch.
Discussing how much of a revenue stream the watch, payments and other big announcements could be for Apple, with Peter Kafka, Re/code senior editor; Channing Smith, Capital Advisors; and Andrew McAfee, MIT Center for Digital Business.
The Apple watch is rectangular with rounded corners, with CNBC's Carl Quintanilla.
Insight to the Apple Pay feature, which is built into the new iPhone 6 and iPhone 6 Plus, with CNBC's Carl Quintanilla and Jon Fortt.
CNBC's Carl Quintanilla reports the new iPhone 6 with a contract will be priced $199-$399, and the iPhone 6 Plus will be priced $299-$499. Both will be available on September 19th.
CNBC's Jon Fortt explains the new iPhone processor which measures distance and elevation; and "Design Crazy" author Max Chafkin, thinks iPhone users "are going to be happy."
CNBC's Carl Quintanilla reports on Apple's new "burst selfies" option.
CNBC's Carl Quintanilla reports on the battery life for the iPhone 6 and iPhone 6 Plus.
CNBC's Carl Quintanilla reports the iPhone 6 is 84 times faster than the original iPhone. Natali Morris, independent technology reporter, and Dan Ackerman, CNET.com senior editor, discuss if the two differently sized phones will make consumers happy.
CNBC's Carl Quintanilla reports on the specifications of Apple's new iPhone 6 and iPhone 6 Plus. The company's CEO Tim Cook says this is the biggest advancement in iPhone history.
Anticipating the good and the bad from Apple going forward, with Todd Rosenbluth, S&P Capital IQ, and Ivan Feinseth, Tigress Asset Management CIO.
As Apple's big event kicks off in Cupertino, Hugh Johnson, chairman and CIO of Hugh Johnson Advisors, shares his economic outlook for the tech giant.
CNBC's Carl Quintanilla explains the importance of Apple holding its event at Cupertino's Flint Center for the Performing Arts.
Discussing expectations for Apple's new iPhone and an iWatch, with Walter Mossberg, Re/code co-executive editor.
Former Apple "chief evangelist," Guy Kawasaki, shares his predictions for new Apple products and discusses if he believes Apple is a hardware or software company.
Discussing how Apple's new product pipeline will impact its stock price, with CNBC's Kayla Tausche, and Roger McNamee, Elevation Partners co-founder. McNamee says it's going to a long time for the payments stuff to matter.
Roger McNamee, Elevation Partners co-founder, discusses Apple's product launch. McNamee says Apple is in a unique position to fundamentally change the way people pay for things.
Jeffrey Gundlach, DoubleLine Capital CEO & CIO, discusses the strength of the US dollar, the European economy and Scotland's possible succession from the U.K.
Former Apple CEO John Sculley, explains why he believes mobile payment will be the sleeper at today's Apple event. Sculley says payments could be the game changing product that could change the industry.
CNBC's Carl Quintanilla discusses the expectations for Apple's product pipeline and the important events that have taken place so far this year.
Matt Hunter is the senior technology editor at CNBC.com.
Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.
Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.
Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.
Josh Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.
Mark Berniker is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.
Apple's mobile payments service and the cryptocurrency are "not super comparable," says investor Cameron Winklevoss.
Rather than jump at the Alibaba IPO, RiverPark/Wedgewood fund's David Rolfe might "wait years to get it at our price."
Though Alibaba is seeking a valuation of as much as $162.7 billion, one stock market pro thinks it could fetch up to $240 billion.