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Sports Biz with Darren Rovell

The Jeremy Lin of Agents? His Own Agent

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Published: Friday, 17 Feb 2012 | 10:45 AM ET
By:

CNBC Sports Business Reporter

Marketing Jeremy Lin
CNBC's Darren Rovell has the story on the kid who went undrafted, tossed aside to the king of New York, with Jeremy Lin's agent, Roger Montgomery.

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The sports and marketing world is in a frenzy over basketball star Jeremy Lin. Now in this first-on CNBC interview, Lin's manager talks about all the potential "Lin-dorsements."

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