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Priceline.com (PCLN)

Cash as % of assets: 63%
Cash as % of annual revenue: 58.7%
Total cash and short term investments: $2.4 billion

Consumer Discretionary Sector Averages
Liquid assets as % of total assets: 19.99%
Total liquid assets: $25.28 million

Other Cash-Rich Companies
Apollo Group (APOL): 40.7% of assets
Amazon.com (AMZN): 37.9% of assets

Source: Priceline.com