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Domino’s CEO on Earnings

Tuesday, 28 Feb 2012 | 8:32 PM ET
Domino's Pizza CEO on Earnings
Patrick Doyle, Domino's Pizza CEO, discusses DPZ's earnings beat, the importance of social media to his business, and how he was able to turnaround the company, with Mad Money's Jim Cramer.

Retention and customer satisfaction are to thank for Domino’s Pizza better-than-expected earnings, CEO Patrick Doyle told Jim Cramer Tuesday.

"We've got a better pizza and consumers continue to give us credit for it," he said. "We're giving customers a much better experience and they're coming back."

Domino's delivered a profit that easily beat estimates Tuesday morning, reporting a fourth-quarter net income that rose to $30.9 million, or 52 cents per share, from $24.2 million or 39 cents per share a year earlier. Analysts were looking for a profit of 49 cents per share. Domino’s also raised its long-term international same-store sales forecast.

Doyle said social media has also become a very important part of the business.

"It's a more efficient way to market and it's a way to have one-on-one comminations with our customers," he said.

To Cramer, Domino's is one of the best turnaround stories of the current era.

Watch the video to see Cramer's full interview with Patrick Doyle.

-Reuters contributed to this report.

Call Cramer: 1-800-743-CNBC

Questions for Cramer? madmoney@cnbc.com

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