For better or for worse, St. Patrick’s Day and imbibing are often linked together in many people’s minds, and with this year’s holiday falling on a Saturday, bars and restaurants will be looking to cash in on the celebration.
St. Patrick’s Day is the smallest of all consumer holidays in terms of how much people spend, but more Americans than ever — some 54.4 percent, according to BigResearch— are planning to celebrate the traditionally Irish holiday this year. The market researcher estimates consumers will spend about $35 on average per person on the holiday, or about $4.6 billion.
Nearly three in 10 will mark the holiday by attending a party at a bar or restaurant, indulging in traditional fare such as corned beef and cabbage and perhaps a green beer or an Irish whiskey.
Each year, William Grant & Sons, the maker of the No. 2 Irish whiskey Tullamore Dew, sees a bump in sales on St. Patrick’s Day.