Donald Trump...The Fragrance
By: What does success smell like? If you ask Donald Trump, he might say juniper, iced red currant and hints of coriander.
Trump is taking another crack at joining a long line of celebrities with their own fragrance brands. Success by Trump is being manufactured byPerfumania Holdings’Five Star Fragrance unit, and will be available atMacy’sstarting this month.
Trump, who made his last attempt at a fragrance brand in 2004, couldn’t have picked a better time to try again. According to market researcher NPD Group, sales of prestige fragrancesrose 11 percent in 2011, the strongest showing in 15 years.
Celebrity fragrance sales outpaced the overall fragrance category, rising 57 percent from 2010 to 2011. Those sales were largely driven by celebrity brands for women.
Trump’s new fragrance will be advertised on television and in a print campaign, featuring Miss Universe Ximena Navarrete.
According to the press release, the scent “exudes sophistication and confidence.”
The Success by Trump line will include two different sizes of fragrance, an after-shave splash and a deodorant, all priced between $14 and $55.
The real estate developer has licensed his name for a wide array of products from men’s apparel to eyewear to home furnishings such as lighting and crystal.
Trump serves as chairman and president of the Trump Organization.
Questions? Comments? Email us at consumernation@cnbc.com. Follow Christina Cheddar Berk on Twitter @ccheddarberk.
