RIM’s BlackBerry Dethroned by Apple on Its Home Turf

Brian X. Chen
Friday, 23 Mar 2012 | 11:32 AM ET

Research in Motion can no longer say “There’s no place like home.” The BlackBerry maker is losing adoring fans in its own territory, Canada, to Apple’s iPhone.

The Blackberry Curve 8900
Source: blackberry.com
The Blackberry Curve 8900

RIM , which is based in Waterloo, Ontario, has been dethroned from its position as the No. 1 smartphone brand in Canada, trailing Apple's iPhone , Bloomberg reports. It shipped 2.08 million BlackBerrys last year in Canada, while Apple sold 2.85 million iPhones there, according to data compiled by IDC and Bloomberg.

If home isn’t safe for the BlackBerry, where is it safe?

“People have a very U.S.-focused view on RIM, but we have a very global focus at RIM,” said Thorsten Heins, the company’s chief executive, said in an interview in January. “They’re really actually quite different markets. In the rest of the world, BlackBerry is growing very fast.”

But not so in Canada. And in the United States, the iPhone and iPad have become the most popular devices among business customers as well as everyday consumers. In Europe, Android devices and iPhones have been soaring in popularity as well.

In Canada, the BlackBerry is still the smartphone of choice for big enterprises, like banks and the federal government, Bloomberg notes. But here in the States, some government agencies and utility companies, including the National Oceanic and Atmospheric Administration, the Bureau of Alcohol, Tobacco, Firearms and Explosives and Halliburton, the energy services company, have been dumping the BlackBerry.

RIM’s answer to the increasing popularity of Android handsets and the iPhone is a new version of the BlackBerry software, called BlackBerry 10. But phones based on the new software been delayed several times and are now not expected until late 2012.

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