GO
Loading...

Enter multiple symbols separated by commas

Only a Third of Hybrid Car Owners Buy Another Hybrid

toyota_prius_v_200.jpg
Photo: toyota.com

A new study finds that only about a third of hybrid owners buy another hybrid.

Industry researcher R.L. Polk & Co. says hybrid nameplates have more than doubled since 2007, but just 35 percent of hybrid owners bought another hybrid when returning to the market in 2011.

If you factor out the high-loyalty Toyota Prius, hybrid loyalty drops to 25 percent. But a higher percentage of hybrid owners — 60 percent for Toyota , 52 percent for Honda — stayed within the brand when shopping for their next car.

Hybrids represent just 2.4 percent of the new-car market, down from 2.9 percent in 2008 when gas hit an all-time high of $4.11 per gallon. But Polk finds overall hybrid loyalty changed little as gas prices fluctuated between $2 and $4 from 2008 to 2011.

Interestingly, traditional eco-friendly markets such as Los Angeles, Seattle and Portland, Ore., stayed near the national average for hybrid loyalty, while unlikely places such as West Palm Beach, Fla., and Phoenix had the highest loyalty rates.



This story first appeared in USA Today.

Contact U.S. News

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    Please choose a subscription

    Please enter a valid email address
    To learn more about how we use your information,
    please read our Privacy Policy.

Don't Miss

U.S. Video

  • Cramer: Here's a sign the market could rally

    Wall Street's been soaking in red, but "Mad Money" host Jim Cramer has one signal to watch for that could point to another run.

  • Burger war maneuvers

    Cramer looks at the number of company's selling burgers and tries to determine the quality names, as well as those to avoid.

  • Cramer: What's driving defense?

    Cramer says that even though President Obama has made it clear the US can no longer be the world's policeman, the country can become the world's arms dealer. Profiting from defense spending.