And no, he doesn't fear the "Best Buyeffect" of people pricing on the Internet, looking at the mattresses in the store and then buying online.
"Keep in mind it’s a $1,000 ticket item, on average," he said of mattresses. "It’s really a touch-and-feel product. You’re going to keep a mattress for probably eight to 10 years and you sleep on it a third of your life. So it’s not something that is easily sold like a book on the Internet."
One of the biggest changes he's faced since going public has been "having to prepare all the reporting and speaking to quite a few new constituents," Stagner said.
But there's a big advantage to being CEO: You get to be the chief mattress tester. Currently he is sleeping on a Tempur-Pedic mattress, he said, but "I have slept on different models. They're all very good."
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