Employees: Manage our internal organization (recruitment, retention and communication with employees and alumni)
Clients: Engage with healthcare technology clients and hospitals
Consumers: Develop healthcare applications that are in sync with patients and consumer needs
As a 750 employee organization, CitiusTech has always had an open, transparent, non-hierarchal work culture.
And since we have grown by 50% every year, our culture remains fluid and open to rapid change, but informality and consensus continue to be the fundamental drivers. That is what has probably helped us foster a credible social media communication channel on Facebook, Twitter, and LinkedIn .
Read the latest news of Facebook's historic first day of trading.
Facebook is giving employees (and CitiusTech alumni) a platform to build longer, deeper conversations online as well as offline, and incorporate a variety of unexpected work styles, viewpoints and approaches. We are seeing increased commitment to collective work goals, and people have been more than willing to contribute opinions and thoughts around work related issues.
Stakeholder: Hospitals and healthcare technology companies
We offer hospitals and healthcare providers an extensive set of tools that help enrich user experience and integrate social media tools into the healthcare delivery system. For example,
Collaborative tools to share healthcare information and enhance caregiver/physician education around specific areas in healthcare
Creation of collaborative online resources of medical information, with the ability to share knowledge and expertise with medical professionals across the board
Providing enriched intelligence and decision support tools that leverage massive amounts of unstructured data arising from consumer conversations, thus improving the effectiveness of population care practices (new area of focus)
We see social media platforms such as Facebook as a highly effective way for hospitals and healthcare providers to connect with patients and consumers.