By creating this effortless experience between Facebook and PlayStation, gamers are rapidly making more connections within PlayStation Nation and watching and sharing more PlayStation-created content than ever before.
2. Facebook provides unmatched sharing capabilities.
The gaming community is a culture of sharing. Gamers actively seek ways to interact, both on and off the console. At PlayStation, the strength in our brand is the tight-knit relationship with our active and fiercely loyal community of gamers across platforms. In building our own community platform, we were early to recognize the power and potential of Facebook. We were one of the first to fully integrate Facebook – a competitive advantage we still enjoy today.
Over the years we’ve created a seamless flow of consumer engagement between the PlayStation.Blog, which averages 10.5 million views per month, and Facebook. By leveraging the bond between Facebook and the PlayStation.Blog, our ability to connect with the gaming community is extraordinary. For example, live-streaming the E3 press conference inside our Facebook page and cross-pollinating with E3 content on the PlayStation.Blog, will extend our reach to the millions of PlayStation fans who can’t be there in person.
3. Facebook’s Scale and Global Reach
Eighty percent of Facebook’s monthly activity occurs outside the U.S. and Canada, with people around the world using the platform as part of their daily routine. The incredible scale and global reach of Facebook is why the platform is an important part of bringing new gamers into the PlayStation Nation.
Thanks to the PlayStation.Blog and Facebook’s combined global reach, PlayStation is one of the most connected brands in the gaming industry. Leveraging Facebook features like geo-locating and geo-tagging, we’re able to personalize our engagement at a regional level and enthuse new gamers worldwide to visit customized PlayStation.Blogs and localized Facebook content in countries around the world.
E3 is the chief opportunity to excite and captivate the attention of new gamers around the world. Through Facebook, we’re able to identify and speak directly to these new gamers and keep them coming back to PlayStation.
Throughout our planning process for this year’s E3, Facebook has been at the forefront, effectively becoming a second screen of community content, much like a cable channel, where the content is discovered, shared and localized for a worldwide audience.
Community platforms like Facebook have democratized the relationship between brand and consumer, The massive growth and support for PlayStation on Facebook is proof that consumers want a closer, more engaging relationship with the important products and brands in their lives.
Guy W. Longworth is Senior Vice President, PlayStation Brand Marketing Sony Computer Entertainment of America. At PlayStation, Longworth is responsible for all aspects of PlayStation marketing, including product marketing, brand development, PR and promotions. Longworth has more than 20 years of consumer marketing experience at companies such as Procter & Gamble, Kraft Foods and Kellogg’s.