It might not have been a huge problem for most people, but Rico Elmore had left his sunglasses at home. So, the 6-foot, 3-inch, 300 pound Elmore walked into a Las Vegas shop to buy a replacement pair.
After squeezing nearly 50 different pairs onto his head, he didn't walk into the desert with a new pair of sunglasses. But he did walk out with an idea for a business.
“I couldn’t be the only one in the world with a fat head,” he says.
That revelation prompted him to launch Fatheadz, an eyewear firm which caters to people with wide heads.
After 15 years in the auto sales business, Elmore turned in his car keys and tapped his savings. There were naysayers all the way, he says, but he never doubted his idea would be big.