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Option Bears Expect Tiffany to Lose Its Sparkle

Tiffany Gift Box
Photo By: minxlj
Tiffany Gift Box

Tiffany & Co. been dropping for weeks, and option traders are positioned for an even deeper plunge.

OptionMonster’s tracking programs showed a block of 10,000 June 57.50 puts bought in the iconic jeweler yesterday for $2.30. Volume was more than four times previous open interest in the strike.

Tiffany shares fell 1.36 percent to $56.59, so those puts are in the money. These options will closely track the stock, but in the opposite direction — profiting to the downside and losing money if it rises or doesn’t move.

Shares hit a new 52-week low after the company’s earnings report last week and are now at a support level that goes back to October 2010. Yesterday’s option action shows that there is clearly a belief that Tiffany could break this support and go even lower.

More than 13,000 contracts traded overall in the name, over twice its daily average. Puts outnumbered calls by 7 to 1.

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Chris McKhann is an analyst and writer for OptionMonster. McKhann has no positions in Tifanny.