Bacon. Ice cream. Hot fudge. Caramel. All four 'major food groups' are now combined into one perfect treat. But is the sum less than its parts?
Burger King hopes to find out this summer, as it rolls out, for a limited time, the Bacon Sundae.
The dessert is really a lure to promote new bacon-related burgers as BK continues to expand its menu and prepares for an IPO.
Yes, time for another fast food chain to roll out some outrageous food item which includes America's hottest ingredient—bacon.
After Jack in the Box succeeded earlier this year in generating buzz with its bacon milk shake (you may recall I was not a fan), Burger King is hoping the new sundae will be the crowning achievement in its efforts to recapture the #2 title from Wendy's.