The move from the New Jersey to Brooklyn is already paying off for the Nets.
In fact, on the first day that the team officially became the Brooklyn Nets (April 30), there was more gear sold that day than the amount of New Jersey Nets gear for all of the 2010-11 season.
“Fans are voting yes for the return of major professional sports to Brooklyn, for brand Brooklyn and for JAY Z’s black and white brand identity,” said Brooklyn Nets CEO Brett Yormark. “Fans see the Brooklyn Nets as being cool and different, just like Brooklyn is. We’re very pleased with our sales numbers, and to this point none of it is player related.”
The sales numbers are so impressive as compared to the sales numbers in New Jersey, that they almost don’t seem real.
The total sales volume on the first two days for the Brooklyn Nets gear was ten times the total sales in a typical year, Yormark said.
On the first day, merchandise sales on the new BrooklynNets.com was more than double the team’s total sales on its website for the entire 2010-11 season, incredible numbers when you consider that no player merchandise is available. The Nets plan to unveil their Brooklyn uniforms closer to the season.
The Nets, of course, don’t get to keep all the money. Much of the licensing revenue is split 30 ways among the NBA teams, though the Nets will get to keep some revenue from online sales and the Nets team store in Barclays Center.
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