Dale Earnhardt Jr. ended a 143-race drought on NASCAR's Sprint Cup series on Sunday.
It's a very long time to not have a win, even in NASCAR where a 43-car field each week only yields at 2.3 percent chance of winning, assuming other factors are equal.
It's even more remarkable when you consider that Earnhardt's team is the most well-heeled team in the entire sport, which gives them the ability to make the machine part of the game the best it can be.
When you consider that "Little E" had a 76-race losing streak before his most recent one, it's hard to believe that year in and year out his popularity never wanes.
He has won the honor of the sport's most popular driver a record nine times.
In the sports marketing world, there's never been someone like Junior, who, no matter what he does gets the kind of fan support that he does.
It would be one thing if he had characteristics that allowed him to transcend outside the racing world, but he doesn't.