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CNBC’S “THE DIAMOND RUSH” WILL PREMIERE ON AUGUST 27TH

Erin Kitzie
Tuesday, 7 Aug 2012 | 9:13 AM ET

(ALL TIMES ARE IN ET)

Monday, 8/27/2012:

9:00 PM THE DIAMOND RUSH (30 Minutes)

12:00 AM THE DIAMOND RUSH (30 Minutes)

The Diamond Rush:

Go inside the diamond rush… from hidden treasure to hard asset.

Investors are setting their sights on another precious commodity, one that could be a real gem. And, those investors aren’t just guys planning to propose to their girlfriends, some actually believe the precious stone is poised to become the next gold.

CNBC’s Bob Pisani travels to Africa to journey deep inside the richest diamond mine on the planet revealing the king of all diamond mines – DeBeers crown jewel in Botswana. From Africa to the Vegas strip…an all access insider’s look at Vegas’ very own diamond rush, where diamond hunters are out in force looking for the best rocks to buy and sell at the country’s largest jewelry expo. Next stop the most famous street in America for this precious gem, New York’s 47th Street where Bob Pisani brings cameras for the first time into the Diamond Dealers Club, the stock exchange of the diamond world. And finally, on the hunt for diamonds in Arkansas – yes, Arkansas – the only diamond producing public site in the entire world where you can go digging for diamonds and you’ll meet a guy who literally hit pay dirt.

Diamonds are in peak demand and producers are spending more money, and digging even deeper to pull rare diamonds from the earth, but will all the effort and the expense pay off? And, will diamond investing be the next big thing?

About CNBC:

With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD+, CNBC is the recognized world leader in business news providing real-time financial market coverage and business information to more than 395 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 8:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC.com and CNBC Mobile Web (mobile.cnbc.com) offer real-time stock quotes, charts, analysis and video.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://www.nbcumv.com/mediavillage/networks/cnbc/