Starbucksis billing its recent partnership with Squareas a "breakthrough deal for the marketplace," according to CEO Howard Schultz, hinting at how the company isn't waiting around for mobile payments to catch on with the broader public.
The new partnership between Starbucks and Square allows Starbucks customers to pay for their purchases using their mobile device. Starbucks will begin rolling out the new mobile payments feature this Fall and plans to offer payments via Square at all of its locations before the holiday season, Schultz said.
Mobile payment platforms have been slow to catch on with many consumers. However, the deal may be just enough prod more into using their devices as portable checkout counter, Square CEO Jack Dorsey says.