Consumers are more likely to click on mobile ads than they are to click on an online ad, Millennial Media CEO Paul Palmieri told CNBC’s “Squawk on the Street” on Thursday.
“The average click-through rate online is about seven-tenths of a percent,” he said. “The average click- through rate on mobile devices is 0.8 to 1 percent.”
But as Palmieri explained, it’s still about having the right ad in the right place.