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What the Wealthy Are Driving

Some wealthy people flaunt their status with shows of conspicuous consumption, while others prefer to stay low-key. These preferences extend to their major purchases, from the type of houses they buy, the type of clothes that they wear and type of cars that they drive.

TrueCar.com, an automotive information website headquartered in Santa Monica, Calif., conducted a study of the most popular vehicles in the most affluent zip codes, as determined by the I.R.S. These included some of the usual places that one might expect, such as Lower Manhattan, Greenwich, Conn. and Palm Beach, Fla., but also included some unexpected locations, such as Teton Village, Wyo. and Oklahoma City.

The top 10 cars include luxury makes like BMW and Mercedes-Benz as one might expect, but there were other, more economical brands that defy the preconceived notions that people may have about high-net-worth car owners. Of the top 10 cars on the list, only two had a manufacturers’ suggested retail price over $50,000.

“The data demonstrate that wealthy consumers of today make value a top priority, as half the vehicles purchased are from mainstream brands, including Honda, Toyota, and Volkswagen, that offer the best in vehicle amenities and comfort that near those of some luxury models," TrueCar.com senior analyst Kristen Andersson said in a press statement.

Read ahead to see the top 10 cars that the wealthy are driving, according to TrueCar.com.

By Daniel Bukszpan
Posted 10 August 2012

bmwusa.com