A win for Apple in its lawsuit alleging that Samsung copied its technology could mean trouble down the road, UBS Managing Director Steven Milunovich told CNBC on Wednesday.
“The point we’re trying to make is that in the long-term, it’s not copycats that really cause Apple a problem.
I don’t think you beat Apple at their own game,” he said on “Fast Money.”
Apple’s legal team delivered closing arguments at a federal court in San Jose, Calif., on Wednesday.
“The risk is that somebody does to Apple what Apple’s done to others, which is come up with a new product category, come up with some sort of leapfrog technology,” Milunovich said.
“And you could have unintended consequences, whereby forcing others to think out of the box, in fact, could cause Apple problems longer term.”
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Trader disclosure: On Aug. 22, 2012, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s "Fast Money" were owned by the "Fast Money" traders; Joe Terranova is long SBUX; Joe Terranova is long VRTS; Joe Terranova is long WFM; Joe Terranova is long AAPL; Joe Terranova is long CSTR; Joe Terranova is long CHKP; Joe Terranova is long EMC; Joe Terranova is long NXPI; Steve Weiss is short: AAPL PUTS; Steve Grasso is long AET; Steve Grasso is long ASTM; Steve Grasso is long BA; Steve Grasso is long D; Steve Grasso is long FRO; Steve Grasso is long LNG; Steve Grasso is long MHY; Steve Grasso is long MO; Steve Grasso is long NVIV; Steve Grasso is long PFE; Steve Grasso is long S; Steve Grasso is long XLU;
For Steve Milunovich
This company/entity is, or within the past 12 months has been, a client of UBS Securities LLC, and investment banking services are being, or have been, provided.: DELL
This company/entity is, or within the past 12 months has been, a client of UBS Securities LLC, and investment banking services are being, or have been, provided.: HPQ