Stocks to Watch: LULU, P, MFRM & More 

Take a look at some of Friday’s morning movers:

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Lululemon Athletica - The athletic apparel retailer reported quarterly profit of $0.34 per share, excluding certain items, three cents above estimates. It's also forecasting full-year profit above Street estimates, as same-store sales rose 15 percent.

Pandora - The Wall Street Journal reports that Apple is considering starting its own custom radio service similar to Pandora’s. Apple has declined comment on the story.

Intel - The chipmaker is cutting its third-quarter revenue forecast to $12.9 billion to $13.5 billion, versus Street estimates of $14.2 billion. Intel said it's seeing softer demand because of a weak macroeconomic environment.

Mattress Firm Holding - The company reported a quarterly profit of $0.42 per share, excluding certain items, compared to Street estimates of $0.28. The mattress retailer also raised its full-year forecast, but investors appear to be concentrating, at least initially, on the company’s current quarter earnings per share guidance of $0.43 to $0.47. That’s below current estimates of $0.51 a share.

Smith & Wesson - The gun maker reported fiscal first-quarter profit of $0.28 per share, 10 cents above estimates, on strong sales. The company is also boosting its full-year guidance to $0.85 to $0.95 per share from the prior $0.60 to $0.65. For the current quarter, it sees $0.19 to $0.21 per share compared to analysts' estimates of $0.13. Analysts say Smith & Wesson and rivals are seeing sales rise amid concerns about a possible tightening of gun control laws.

Activision Blizzard, Electronic Arts, GameStop - NPD reports that industry sales fell 20 percent in August compared to a year ago.

Zimmer Holdings - The drugmaker's stock has been upgraded to "outperform" from "market perform" at Bernstein.

Nvidia - The chipmaker's stock has been downgraded to "hold" from "buy" at Cantor Fitzgerald, which has cut its price target on the stock to $13.50 from $20. Cantor said it sees little growth in the PC and computer ecosystem sectors.

Rock-Tenn, Weyerhauser , Packaging Corp. - Paper and packaging companies are the subject of a new report from Goldman Sachs, which has upgraded Rock-Tenn to "buy" from "neutral," and added it to its "Conviction Buy" list. It also upgraded Packaging Corp. to "neutral" from "sell," and downgraded Weyerhaeuser to "neutral" from "buy."

Priceline.com - The travel services company's stock has been raised to "buy" from "neutral" at Nomura. Nomura is making the call on a valuation basis.

Green Mountain Coffee Roasters - Lazard Capital has initiated coverage on the coffee producer's stock with a "buy" rating.

—By CNBC’s Peter Schacknow

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