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2. University of Texas vs. Oklahoma

Average ticket price: $657.98
Date: Oct. 13

One of the NCAA’s greatest rivalries, the Red River Rivalry pits the Longhorns against the Sooners each year on a neutral site. “It’s another Big 12 rivalry,” Matcovich says. “A lot [of the appeal] has to do with the proximity of the two schools. That’s where the demand is there.”

Texas: Cooper Neill | Getty ImagesOklahoma: Getty Images