While Rovio, a Finnish company, caters to a global audience, the game maker finds the U.S. market a "good and strong launching point," Hed told CNBC's European Closing Bell Thursday.
Hed said Bad Piggies, which was released for iOS and Google Android platforms Thursday, became a number one selling game in Apple's App Store in about four hours, a possible sign that the new game will mean big business for the company.
"If the sales of bad piggies are anything to go by...then I think that we are well set," Hed said. "We have plenty to do in the next few years."
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