EU Takes Aim at Apple for Misleading Warranty Ads: Report
Technology Editor, CNBC.com
Apple is facing some heat in Europe over its marketing practices.
Viviane Reding, The European Union Justice Commissioner, asked EU member countries to examine the tech giant's advertising of product warranties, according to a report by Bloomberg.
Basically, Reding claimed that failed to disclose that under EU law, consumers are entitled to a longer warranty than the company currently advertises.
“Apple prominently advertised that its products come with a one-year manufacturer warranty but failed to clearly indicate the consumers’ automatic and free-of-cost entitlement to a minimum two-year guarantee under EU law,” Reding stated in a letter to EU ministers, according to Bloomberg. “These are unacceptable marketing practices.”
Apple has faced the same issue in Italy, where Italy's Antitrust Authority fined the company $1.2 million last year for not providing consumers with clear information about product guarantees.