Live Blog: Apple's iPad Mini Will Start at $329
CNBC Technology Correspondent
1:59 P.M.: Schiller: "Others have tried to make tablets smaller than the iPad. They have failed miserably."
Apple: iPad mini display is 35 percent larger display area than 7" tablets.
1:57 P.M.: Touting it for content creation as well as consumption, even GarageBand.
1:56 P.M.: he iPad mini, it has 7.9-inch display, same resolution as original iPad (pre-retina display).
1:55 P.M.: chiller: 7.2 mm thick, thin as a number 2 pencil ... .68 pounds, as light as a memo pad of paper.
1:53 P.M.: "What can you do with an iPad mini that you can't do with a 4th generation iPad?" Schiller said. "Hold it in one hand."
"Would you like to see one in person?" Schiller said as he holds it up.
1:52 P.M.: Schiller: Smaller iPad is revealed, it is called the iPad mini.
1:50 P.M.: Same 10 hours battery life...Expanded LTE coverage...Wifi is 2x faster...Updated to Lightning connector.
There are new cables. Comes in black and white .... Same price
1:48 P.M.: Schiller: talking about 4th generation iPad. The new chip, A6X (this is not expected. New full-size iPad) twice the graphics performance.
1:47 P.M.: Cook: iPad also taking business market by storm.
"We are just getting started," Cook said. "We're not taking our foot off the gas."
Phil Schiller coming back on stage.
1:45 P.M.: ook: "Earlier this year we introduced iBooks textbooks, now available for 80 percent of core curriculum...Books created with iBooks authors now available in more than 2,500 U.S. classrooms."
Today, the latest version will feature: New templates, embedded fonts, directly inserted mathematical expressions, multitouch widgets, easily update books.
1:43 P.M.: Cook: "One of the things so amazing to us is how quickly iPad has been embraced in education."
1:42 P.M.: "Two weeks ago we sold our 100 millionth iPad... In just 2.5 years we sold more iPads in the June quarter than any PC maker sold of their entire PC lineup," Cook said.
Cook said the iPad accounts for over 90 percent of web traffic (I believe this is according to Net Applications).
1:40 P.M.: Cook: "Next I'd like to talk about iPad," he said.
1:39 P.M.: owest configuration prices at $1299, next, $1799 .... Not sure if those are the prices with Fusion Drives .... Might not be.
1:37 P.M.: Up to 768GB of flash, 3TB hard drive in iMac. Also, there is a new storage option called the Fusion Drive. It is 128GB of flash, with a 1 or 3 terabyte hard drive. The operating system is tuned to use both, and intelligently put the most used data and applications into flash (the latest high-performance enterprise storage systems work this way).