Live Blog: Apple's iPad Mini Will Start at $329
1:03 P.M.: ook giving an update on iPhone. Calls it the fastest-selling phone in history. He's showing a video from the retail launch.
1:01 P.M.: Tim Cook takes the stage.
12:54 P.M.: Room is filling up. Venue seems a little smaller than Yerba Buena in San Francisco, but with a very unique, ornate style.
12:44 P.M.: We're going in.
12:42 P.M.: Apple venue is crowded. Much less space than the typical venue, and colder than usual, so people are huddled together inside. They're letting us in now.