Set the alarm clock! There's finally a really good reason for beer lovers to wake up early on Black Friday morning.
For many consumers, the day after Thanksgiving conjures up images of early mornings — or this year,
"We know people want to get up early and find the one-day-only, exclusive deals on Black Friday, and we wanted to offer our customers an exclusive beer worthy of getting up early," said Chris Johnson, Lakefront's marketing director.
Consumers shouldn't expect a pre-dawn scrum. The beer goes on sale at relatively respectable hour of 8:00 a.m.
The aptly named "Black Friday" ale is an Imperial India-style black ale described by the brewery as "a huge, dark ale," with about 10-percent alcohol by volume, and "ample pine and citrus aromas."
Like all Black Friday deals, the beer will only be available while supplies last.