It is something straight out of a James Bond movie: a bulletproof briefcase, complete with a secret compartment and a handcuff ring.
Tumi is launching an array of specialty products this holiday season, geared towards customers who are seeking a little bit of the classic and a little bit of pizzazz. Introducing a $5,995 briefcase suitable for a spy is just one of the ways the luggage company is trying to transform its brand.
"We've had a big push overall on developing our accessories business, it is part of our brand strategy, getting the message across to consumers that we are much more than just a travel company," Alan Krantzler, a senior vice president at Tumi, told CNBC.