Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
VidCon draws tens of thousands of fans, eager to meet their favorite content creators, which means it's become ground zero for brands.
CNBC's Julia Boorstin reports the latest on Amazon doubling down on its $50 million bet to stream Thursday NFL football games.
"There's one bucket of money," says YouTube original content chief Suzanne Daniels
At the Cannes Lions festival, CNBC's Julia Boorstin speaks with Carolyn Everson, Facebook global head of sales, about the growth of Instagram, advertising competition as well as tackling hate speech and extremist content on their platforms.
CNBC's Julia Boorstin sits down with Bob Pittman, iHeartMedia chairman and CEO, and Ryan Seacrest in Cannes, France to talk about consolidation in the radio space, and competition from digital players like Facebook and Google. Also Seacrest weighs in on rumors he is returning to "American Idol."
CNBC's Julia Boorstin sits down with Hulu CEO Mike Hopkins to talk about streaming services, cord-cutting and developing original content. For us it's important to continue to develop original content and we're spending a lot, says Hopkins.
CNBC's Julia Boorstin talks to Jim Bankoff, chairman and CEO of Vox Media, about branding and ad space with the company's partners at Cannes Lions.
From the Cannes Lions festival, CNBC's Julia Boorstin speaks with Shane Smith, Vice founder & CEO, about the company's new funding and what he sees for the future of media.
Stadiums are smartening up, giving ticket-holders mobile apps to upgrade their experience and make it worth the high price of being there.
CNBC's Julia Boorstin reports on tech changing the arena experience with mobile ordering and virtual reality.
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CNBC's annual study measures all 50 states on more than 60 different metrics.
The International Paris Air Show is celebrating its 52nd anniversary this year with the big movers and shakers in the aerospace and defense industry all attending the event.
International business and political leaders gather in Dalian, China for the 2017 instalment of the World Economic Forum’s Annual Meeting of the New Champions.