Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Today it announced that it's buying 'Togetherville' a social network for kids 10 and under. Togetherville is as squeaky clean as its name implies — it's designed to avoid all the bad stuff that open adult social networks bring, with careful monitoring of content, and parental supervision controls.
Steven Spielberg, may be the biggest name of Hollywood, but he's been keeping a low profile at the box office, which is all about to change.
It's no surprise that video game sales continue to fall — off 5 percent in January. And as expected Activision Blizzard's "Call of Duty: Black Ops" topped the list. The big surprise is the fact that dance games are thriving, with three dance games in the list of the top ten bestsellers.
There's no question, live events are in demand. There's plenty of speculation why, including bad weather this winter. But there's also plenty of talk about the "Twitter Effect."
CEO Les Moonves said in the earnings call that the scatter market —when marketers buy ads at the last minute—was "extremely hot in the fourth quarter and continues to be up even hotter," now up 40 percent over the upfront ad period.
This quarter's earnings show, more than ever, how small businesses are a huge piece of Facebook's future.
Comcast's Brian Roberts says a gain in ad sales and the lowest net loss of video customers in a decade are good signs.
Verizon's Yahoo purchase and growth in wireless division gives it consumer behavioral data that advertisers want.
Four days after the ouster of Roger Ailes as Fox News chief, two more executives at the network have been axed.