Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Children’s Book Publisher Scholastic raised its profit forecast for the year on sales of ‘The Hunger Games’ which have spiked ahead of the first ‘Hunger Games’ movie, which opens a week from Friday.
Controversial Internet TV service Aereo launches in Beta in New York City today. Lawsuits from all the major broadcasters, trying to stop the service, hasn’t halted Aereo’s plan to roll out one market at a time, changing the way people watch TV. Aereo filed a countersuit against the networks Monday.
Wal-Mart and five of the six major Hollywood studios are hoping they can beat the odds and keep alive their dying cash cow – the DVD business.
She co-founded The Honest Company, a subscription service for non-toxic baby supplies, like diapers, wipes, bubble bath and detergent, which launched in January.
Steve Case celebrated the passing of the Jobs Bill by the House today by speaking to some of the companies he says will benefit from the legislation — 190 startups at the Montgomery Tech Conference. I caught up with him at the conference.
The Montgomery Tech Conference in Santa Monica California has gathered 190 startups to present to hundreds of Venture capital and private equity investors, along with media and technology companies looking for strategic investments.
The Montgomery Tech Conference is organizing 1600 one-on-one meetings for startups to pitch directly to investors. I've talked to more than a dozen VC investors here and the vibe is upbeat -- they're enthusiastic about the fact that startups can launch quickly and scale faster than ever.
Just a few weeks after Twitter announced it’ll allow anyone to buy ads, starting with American Express small businesses, it's partnering with AmEx again, this time to turn everyday cardholders into marketers, in exchange for discounts.
Kennedy pointed out that Pandora is still making three times as much money off desktop listening as it is off mobile listening, which means they’re well positioned to grow mobile monetization.
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