Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Just moments after Disney reported better-than expected results I sat down with CEO Bob Iger to hear his outlook.
You can bet a slew of Facebook employees are spending a lot of time pouring over a new bill in the Senate. The big question: will proposed legislation to amend a rule forcing companies to disclose financial data once they top 500 shareholders allow Facebook to delay its IPO? Will this remove the pressure for an IPO we've seen on startups like Zynga and Groupon? Meanwhile platforms for trading private company shares are celebrating.
CEO Bobby Kotick compares the 'Modern Warfare' franchise to "Star Wars" and "Harry Potter" sales — but the scale of the third game in the series can't be underestimated.
Ads for Republican presidential hopefuls are just starting to hit the airwaves in battleground states, kicking off what will be the most expensive election in history.
Zynga just filed a new, expanded S-1, revealing new third-quarter numbers. The filing may be nearly 500 pages longer than the last one, but it's missing a key piece of information — a stock price. That indicates that Zynga's road show, which was scheduled to start next week, has been delayed.
If Groupon's been plagued by a slew of questions about its business model and accounting issues? It's more than just pent-up demand and interest in the Internet space. The company has a few tricks up its sleeve to keep consumers.
Groupon stock may pop after the IPO, but the company faces a host of challenges beyond the accounting issues that forced the company to re-issue its S-1. Competitors, deal fatigue, customer annoyance and small business frustration are all taking their toll on the company. In the third quarter growth of the number of Groupons sold slowed to just one percent. Back in Q4 of 2010 the growth rate of Groupons sold was 97 percent, according to industry tracker Yipit.
Following the media company trend this week, News Corp. reported better than expected earnings and revenues in its fiscal first quarter. The one segment that suffered was its scandal-plagued publishing unit, which reported a 38 percent drop in operating income.
Entertainment service providers are betting on South Korean content to bolster their reach.
IHeartMedia CEO Bob Pittman was at CES talking about the two new subscription services the company just launched out of beta.
Despite the hacks, the telecommunications company will be hard-pressed to find another media company with ad tech, more than a billion users and a relatively low price tag.
Get the best of CNBC in your inbox
Take an in-depth look at the world of modern medicine - examining the treatments, companies and people making a difference in the way we treat illness and injuries today, and laying the foundation for the medical treatments of tomorrow.
From Apple Pay to roboadvisors, the worlds of finance and technology are changing the way we live, work, spend money, and do business.
CNBC Upstart 25 is a new original list of the bright young startups poised to become the great companies of tomorrow.