Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
As E3 kicks off this week I spoke to Bobby Kotick, CEO of the largest video game maker Activision Blizzard for his insight into the future of the industry.
The 400 amusement parks in the U.S. generate some $12 billion in annual revenue from more than 300 million annual visitors. Last year North American parks saw a one percent decline in attendance, but discounting prevented attendance from falling off further.
Sources tell me that ABC has finished its final upfront ad deals, and has secured 8 percent to 9 percent ad rates over last year. I don't have any details on the percentage volume increases ABC secured, but Disney's network has certainly sold closer to 80 percent of its inventory than the 65 or 70 percent the networks sold on average last year.
Big news from Take Two Interactive—it's sold five million copies of "Red Dead Redemption" since its May 18 debut. This blows away all projections: analysts expected the company to sell some three million copies in the entire quarter and up to five million copies for the rest of the fiscal year.
The U.S. Patent and Trademark Office issued a ruling against TiVo, over its rights to patent technology in the middle of a legal battle with Dish Network and EchoStar.
Yahoo is integrating Facebook across its web site. Yahoo's 600 million users can access their Facebook content without ever leaving Yahoo's homepage Yahoo mail or Yahoo IM. And if you're on one of Yahoo's sites and want to share an article or video with your Facebook friends, that's seamless as well.
Super Bowl 50 saw a host of studios air new footage from 2016’s most-anticipated films.
One of the most talked companies this year was a brand that opted not to advertise in-game during the Super Bowl.
Why a Wall Street darling has taken such a dramatic tumble.
Viacom is facing big questions about whether it made the right decision about its successor to Sumner Redstone.