Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
The most successful recording artist right now isn't Lady Gaga, Katy Perry or Justin Bieber. It's Adele, a twenty-two year-old British pop star with a deep bluesy voice. Her appeal stretches from teenagers to baby boomers, who find her soulful sound classic and timeless. And that wide demographic appeal is translating into huge chart-topping numbers.
GameStop (GME) has a lot working against it. Its very business model — selling video games and consoles — was put into question by the decline in video game sales we've seen through the economic downturn.
The National Association of Broadcasters isn't just about traditional radio and TV, it's also about the future of broadcasting, which is inevitably online. I sat down with the CEO of FunnyorDie.com, Dick Glover to talk about his role in this new, competitive and crowded broadcasting landscape.
The annual National Association of Broadcasters convention is underway in Las Vegas — all the industry is gathered to preview new technology and discuss how to stay ahead of the ever-growing competition.
Time Warner Cable and Viacom have been fighting over whether TWC can stream Viacom's channels to its iPad app in consumers' homes -- now they're turning to judges to decide. This is the latest development in what promises to be an ongoing battle between content creators and distributors -- who controls what?
Brands are betting that the immersive VR experience will become great for advertising.
Start-up BandLab, run by the son of billionaire Wilmar co-founder Kuok Khoon Hong, will be Rolling Stone's first-ever outside investor.
Instagram on Thursday announced it has topped more than 500,000 advertisers, up from just 200,000 in February.
Pornhub’s latest charitable scholarship offers $25,000 to a woman pursuing careers in the sciences or math.
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