Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
This year there's no doubt that Facebook and Twitter both had a huge year, each hitting a new level of success.
The FCC voted to approve the first ever broad regulations of the Internet, but they were adopted reluctantly—the rules have been so adapted and compromised that people on both sides of the aisle are frustrated.
There's no question that Netflix has had a dizzying run—it's one of the best performing stocks of the year up 238 percent over the past 12 months. And the CEO of Netflix believes it's worth every penny.
When the studio watches the box office returns this weekend, it isn't just thinking about whether or not this film will be a theatrical hit, it will be evaluating whether "Tron" will become the kind of brand Disney can exploit across all its platforms, from action figures and video games, to a show on Disney XD, the cable channel which targets boys, to an attraction at the theme parks.
It'll be a big 2011 for Twitter — the company just closed a new round of $200 million in financing that values the company at $3.7 billion.
The unexpected winner from Apple's App store success are mobile games — they comprise twenty percent of all app sales on the iPhone and top the best-seller lists. And the unlikely winner among the thousands of mobile games is "Angry Birds."
Lionsgate's battle with Carl Icahn comes to a head Tuesday at the company's annual shareholder meeting and today Icahn made a major decision to pull his $7.50 takeover offer for the company.
AT&T's upcoming DirecTV Now online video service will cost $35 per month.
Netflix CEO Reed Hastings expressed confidence that his company will be able to continue to ride the wave of Internet TV.
Netflix's Reed Hastings could be looking at a new, behemoth of a rival, now that AT&T has agreed to buy Time Warner, parent to HBO.
AT&T needs content, but Time Warner's wealth of series and movies shows it didn't need distribution help.
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