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Julia Boorstin

Julia Boorstin
CNBC Senior Media & Entertainment Correspondent

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.


  • Ahead of Earnings Disney Restructures Studio Wednesday, 11 Nov 2009 | 4:23 PM ET

    Ahead of Disney's earnings, due after the bell Thursday, the Magic Kingdom announced a major movie studio restructuring, reorganizing its marketing, distribution and operations and announcing promotions and new positions. CEO Bob Iger has blamed the studio's disappointing performance over the past year or so on weak product and marketing. This is just the latest step to focus and streamline the studio on Disney-branded, franchise-friendly movies.

  • Murdoch Lashes Out At Google Tuesday, 10 Nov 2009 | 4:26 PM ET
    Rupert Murdoch

    Rupert Murdoch isn't what one would call "subtle." In an effort to illustrate the value of News Corp's online content, he's laid down the gauntlet to Google and other search engines and aggregators.

  • Why Google is Paying $750 Million for Ad Mob Monday, 9 Nov 2009 | 4:06 PM ET
    Google Headquarters

    Today Google announced it's paying $750 million in stock for AdMob, a three-year-old start up that delivers and targets ads to mobile devices.


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