Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
You can bet a slew of Facebook employees are spending a lot of time pouring over a new bill in the Senate. The big question: will proposed legislation to amend a rule forcing companies to disclose financial data once they top 500 shareholders allow Facebook to delay its IPO? Will this remove the pressure for an IPO we've seen on startups like Zynga and Groupon? Meanwhile platforms for trading private company shares are celebrating.
CEO Bobby Kotick compares the 'Modern Warfare' franchise to "Star Wars" and "Harry Potter" sales — but the scale of the third game in the series can't be underestimated.
Ads for Republican presidential hopefuls are just starting to hit the airwaves in battleground states, kicking off what will be the most expensive election in history.
Zynga just filed a new, expanded S-1, revealing new third-quarter numbers. The filing may be nearly 500 pages longer than the last one, but it's missing a key piece of information — a stock price. That indicates that Zynga's road show, which was scheduled to start next week, has been delayed.
If Groupon's been plagued by a slew of questions about its business model and accounting issues? It's more than just pent-up demand and interest in the Internet space. The company has a few tricks up its sleeve to keep consumers.
Groupon stock may pop after the IPO, but the company faces a host of challenges beyond the accounting issues that forced the company to re-issue its S-1. Competitors, deal fatigue, customer annoyance and small business frustration are all taking their toll on the company. In the third quarter growth of the number of Groupons sold slowed to just one percent. Back in Q4 of 2010 the growth rate of Groupons sold was 97 percent, according to industry tracker Yipit.
Following the media company trend this week, News Corp. reported better than expected earnings and revenues in its fiscal first quarter. The one segment that suffered was its scandal-plagued publishing unit, which reported a 38 percent drop in operating income.
As ESPN tries to evolve its content for a multi-platform audience, the company will begin laying off 100 people on Wednesday.
In a surprise after several quarters of disappointing results, Twitter reports better-than-expected earnings and revenue.
A new generation of James Bond–like police gadgets are designed to fight crime and save lives.
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