Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Kennedy pointed out that Pandora is still making three times as much money off desktop listening as it is off mobile listening, which means they’re well positioned to grow mobile monetization.
Despite controversy over its environmental message, Universal's "The Lorax" is set to have a huge opening this weekend, when it's released in 3,729 theaters. Not only will it dominate the box office this weekend, but it could very well be the biggest movie this year.
Representatives from all the major advertising agencies, plus the likes of Unilever and Nissan all turned out to hear about the new tools Facebook is launching for brands to better connect with consumers.
Nielsen wants to disprove the old adage about advertising: “I know half of my advertising works, I just don’t know which half.” Now the measurement company is making a big push to show that it’s moved far beyond archaic “people meters” to measure ad engagement for the digital age.
Once again, there is a massive disconnect between what's successful at the box office — i.e. appealing to mainstream America — and what wins awards. 'The Artist' has one of the lowest box office tallies for any film to win 'Best Picture' — just $32 million. And 'Hugo,' has grossed less than $70 million in the U.S., though it reportedly cost more than $150 million to make.
Today DreamWorks Animation unveiled a partnership to do just that, with the “if you can’t beat ‘em, join ‘em” strategy. It’s partnering with China’s leading media companies: China Media Capital, Shanghai Media Group and Shanghai Alliance Investment to launch a new company called “Oriental DreamWorks.”
After giving hundreds of thousands of businesses a free way to connect with customers, the self-serve ad platform it announced today will allow it to make money off companies already valuable Twitter presence.
Two years after Twitter started selling ads it’s getting serious about growing revenue by expanding the number and variety of advertisers who use its platform.
Stadiums and arenas are smartening up, giving ticket-holders mobile apps to make it worth the high price of being there.
Apple on Friday announced that former Sony television executives Jamie Erlicht and Zack Van Amburg are joining the company to oversee video programming.
Nintendo America president Reggie Fils-Aime says he's not worried about the Xbox One X because Nintendo appeals to all ages.
Time Inc said it is eliminating 300 positions through layoffs and buyouts.
Get the best of CNBC in your inbox
CNBC's annual study measures all 50 states on more than 60 different metrics.
The International Paris Air Show is celebrating its 52nd anniversary this year with the big movers and shakers in the aerospace and defense industry all attending the event.
CNBC’s “Trailblazers” travels across the globe bringing insight into some of the world’s key cities through the eyes of the celebrities that live there.