Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
It has been reported that BP admits to spending $1 million a week on advertising and radio since the fatal Gulf Oil Spill and explosion, which would add up to $18 million so far. But the numbers are far more shocking, according to some Kantar Media stats that are circulating on Madison Avenue.
"Avatar" is the biggest movie of all time — grossing $2.744 billion after its December debut. Producer-director-writer James Cameron says if there were more 3-D screens, the movie would have been even bigger, which is why 20th Century Fox re-released a special cut of the film only in 3-D. The movie only finished in 12th place this weekend, with $4 million from 812 locations.
As online breaches continue to rise, new companies aiming to guarantee that customers' data is secure are springing up, thanks to the investments of entrepreneurs and venture capitalists who are pouring tens of millions of dollars into tech startups.
Comcast's Brian Roberts says a gain in ad sales and the lowest net loss of video customers in a decade are good signs.
Verizon's Yahoo purchase and growth in wireless division gives it consumer behavioral data that advertisers want.
Four days after the ouster of Roger Ailes as Fox News chief, two more executives at the network have been axed.
User numbers are going to be in the spotlight on earnings day at Twitter as stagnating user growth has dragged shares down over the past year.