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Julia Boorstin

Julia Boorstin
CNBC Senior Media & Entertainment Correspondent

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.


  • Kids Book + Grown-Up Movie = Box Office Hit? Friday, 16 Oct 2009 | 1:52 PM ET
    Where The Wild Things Are

    Hollywood loves a familiar brand — there's a reason why nearly every blockbuster is based on a comic book, TV series, or book, or old movie. An established brand has built-in awareness, making it easier to market as a film movie.

  • Recession-Friendly Television Friday, 16 Oct 2009 | 12:09 PM ET

    With the fall TV season underway, networks and cable channels are trying to connect with viewers on the hot topics right now. That means financial uncertainty is front and center; protagonists struggle to make ends meet and pursue new careers. And it’s no surprise that in this era of Bernie Madoff, ponzi schemers and corrupt CEOs and politicians are the villains viewers love to hate.

  • "Google Editions" Sure to Rev Up E-Book Business Thursday, 15 Oct 2009 | 11:57 AM ET

    Google is sure to shake up the digital book business with is new platform to sell e-Books. In classic Google-fashion it's becoming a "frenemy" — both a competitor and a new driver of revenue — for the likes of Amazon.com and BarnesandNoble.com.


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