Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
At Advertising Week in New York I had a chance to sit down with AOL CEO Tim Armstrong in his first TV interview since taking over the troubled company. As AOL heads towards an IPO, spinning off from Time Warner before the end of the year, Armstrong is hard at work turning the division known for its subscription web mail service - a revenue stream that no longer exists - into an ad-oriented, content-driven company.
The sixth annual Ad Week kicks off today at the New York Times building in midtown Manhattan. Everyone who was here last year can't help but reminisce about the financial meltdown that unfolded during September 2008's event. Last year ad spending was already starting to decline, so this year the big question is whether the ad dollars are coming back and, if so, where will they go?
There's no question that the publishing industry is struggling and Dan Brown's latest book is providing a much-needed jolt of energy. The author of "Da Vinci Code" still has the magic touch six years later; his latest book sold over a million hardcover copies in the US, UK, and Canada since its Tuesday release. Bertelsmann's Random House says this is its best first day of sales for an adult fiction-title ever.
TVs are about to get brighter, have better colours and look more realistic, executives at Samsung and LG told CNBC.
Online porn website says its intentions are pure: It just wants to help the millennials that view its site pay for college.
Digital production companies heading to TV for bigger ad budgets and larger audiences.