Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
With the fall TV season underway, networks and cable channels are trying to connect with viewers on the hot topics right now. That means financial uncertainty is front and center; protagonists struggle to make ends meet and pursue new careers. And it’s no surprise that in this era of Bernie Madoff, ponzi schemers and corrupt CEOs and politicians are the villains viewers love to hate.
Google is sure to shake up the digital book business with is new platform to sell e-Books. In classic Google-fashion it's becoming a "frenemy" — both a competitor and a new driver of revenue — for the likes of Amazon.com and BarnesandNoble.com.
The big question looming over the newspaper and publishing business, is how to get consumers to pay for content online.
It appears social media applications may be the new addiction, particularly for the younger generation, according to a "Gadgetology" study by Retrevo.com, a consumer electronics shopping site, which polled nearly 800 people. The sample size isn't huge, but the trends are striking:
As we await the media giants’ third quarter earnings, some optimistic signs are emerging that the ad markets may be about to turn around. Double-digit declines in ad spending across the board has particularly slammed companies like CBS, which relies on ads for more than two thirds of its revenue, and dragged down the results at ABC and NBC.
It looks like this will be the holiday shopping season of the e-reader; we'll finally see some serious competition and affordable prices, which means the niche could finally take off.
Warner Bros. is selling more DC Comics shows after series like "Gotham" and "The Flash" became hits.
The launch of rating app, “Peeple”, has got the Internet up in arms, and one tech firm has unintentionally been swept up in the controversy.
Digital media companies say they have a formula that figures out stories that have the biggest potential to go viral.
In a world flush with free information, some young people are still willing to shell out for news they read.