Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Best Buy is paying $2.65 per share--almost twice where Napster's stock ended the week last week--but it's still not a huge chunk of change for the retailer. And its good news for Napster investors, getting a premium for the stock after reporting a $4.4 million loss last month.
At least 11 states are conducting their own investigations, and the European Comission is examining whether the ad agreement beteween the two Internet giants is violating E.U. laws regarding restrictive business paractices.
Who says you can't make money in the music industry. MySpace Music is signing on big name sponsors including Toyota, McDonald's, State Farm, and Sony Pictures. The site will stream tracks on demand, for free. That means that advertisers are particularly important to this venture's success, and they're getting exposure, front and center.
CNBC's parent company, NBC has already sold about 75 percent of the big event's commercial time, whereas in past years only 50 or 60 percent would be sold by now. These faster sales are particularly impressive considering the fact that prices are up some 10 percent this year to as much as $3 million for just a 30 second spot.
The Times Co. is parent of the "paper of record" as well as the Boston and some other papers is controlled by the Ochs-Sulzberger family. And it's been a rough stretch -- the company's print ad revenue dropped 14 percent in the first half of the year...
Concert promoter Live Nation is preparing to go from being Ticketmaster's biggest partner to its biggest rival, and it just scored a big coup; a deal that will jump start LiveNation's ticket business.
When AOL launched back in the 90s, its premise was the idea of a portal, through which subscribers would check their e-mail and filter their experience of the web. In 2006 AOL dumped its subscription service, shifting gears to an ad-supported model.
It looks like a win-win-win: content creators get a new forum for their business, sponsors get to entertain their consumers, slipping in some positive associations with their brand, while Google gets to expand it's Ad Sense content network's reach and importance.
Facebook CTO Mike Schroepfer discusses the company's new investments in drones, artificial intelligence and virtual reality.
Digital advertising is expected to become the No. 1 media category in 2016, according to a comScore report released exclusively to CNBC.
"Top Gear," host Jeremy Clarkson has signed with Amazon to present a new show with co-presenters Richard Hammond and James May.
Sacked BBC "Top Gear," host Jeremy Clarkson has signed a deal with Amazon to present a new show with former co-hosts Richard Hammond and James May.