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Business Strategy Marketing

  • colorado_rockies_logo.jpg

    The Colorado Rockies take on the Boston Red Sox in Game 1 of the World Series tonight. And we're doing everything we can here at CNBC to take you behind the business of it all like no one else can.

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    News Corp's MySpace is trying to retain a hold on its users who may be tempted by newer, hipper Facebook. So, MySpace is staking a claim in online gaming, partnering with Oberon Media, a company that creates and distributes online games. MySpace's games section will launch in January with hundreds of free "casual" games.

  • cadillac_bob_dylan.jpg

    How much pull does Bob Dylan still have with baby boomers? Cadillac is banking on quite a bit. The rock and folk singing legend begins a partnership with Cadillac that kicks off tomorrow with Dylan playing and discussing songs about Cadillac during his Theme Time Radio Hour on XM satellite radio.

  • Want to make a lot of money? Be the James Andrews of Wii injuries. With 9.3 million Wiis already sold and projected 22.3 million to be sold worldwide by March, the first doctors to advertise as Wii specialists will make a mint. Trust me, I have the worst Wii injury of my life right now and I'm ready to see a Wii doctor.

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    Fox knows how to produce content--and now its interactive division is producing a special kind of content for the web. But, these aren't just ordinary 'mobisodes:' this is a show created solely for MySpace TV, which is of course owned by News Corp.

  • Today AT&T unveiled Napster Mobile to allow AT&T wireless users to browse, sample, and buy music from Napster's 5 million song library, all directly on their cell phones, starting in mid November. A key announcement ahead of AT&T's earnings Tuesday morning at 10 eastern.

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    For years, Taco Bell has put up some crazy promotions related to the World Series. My take is they’ve tried to give away a free taco, but they focused too hard on the publicity of it all and not on the actual possibility that one of their promotions could ever pay off for fans.

  • I watched the latest vote results from rank and file United Auto Workers at Chrysler and thought to myself, "what do these people want?" Through the weekend an estimated 11,000 UAW have rejected the tentative contract the union agreed to with Chrysler. Some 6,000 have voted in favor of it.

  • The Dixie Chicks

    I was lucky enough to get two tickets to the opening night of the new Nokia Theater in downtown Los Angeles.  Who was playing? The Eagles AND The Dixie Chicks. Full disclosure: I got the tickets for free.

  • Wal-Mart announced today that it is rolling out a second round of pre-holiday price cuts this time on an additional 15,000 items. The cuts are 20% more than last year, according to Wal-Mart public relations.

  • "Mad Men," a TV show from Lions Gate about Madison Avenue AdMen in 1960, has been a hit among a very small audience. It airs on a division of Cablevision, Rainbow Media's AMC, which has only 90 million subscribers.

  • 2007 Chrysler Pacifica

    Finally, at long last, someone in Detroit has seen the light. That someone is Chrysler president Jim Press, and what he's about to do is something executives in Detroit should have been doing for decades: Stop building cars/trucks/SUV's that don't sell.

  • mickey_minnie_disneyland_AP.jpg

    Disneyland's California Adventure was never a hit like the rest of the parks, largely because it lacked the draw of Disney's brands. Now a $1.1 billion overhaul aims to fix all that, starting by tapping into the power of Pixar with a "Cars World" theme, pegged to the successful digitally animated feature.

  • ScottBoras.jpg

    Earlier today, I spoke with Scott Boras about his client Alex Rodriguez. Here's what he had to say. Darren: Obviously you spent the last three days with your client Alex Rodriguez. Do you have a decision as to whether a-rod will opt out of his Yankees contract and test the free market?

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    With the Cleveland Cavaliers playing the Orlando Magic in China, I decided it would be good to run our story on the marketing of LeBron James on CNBC today. I sat down with him last week to discuss his endorsement roster and other things, including his relationship with Warren Buffett.

  • gatorade_tiger_woods.jpg

    Gatorade, which is owned by Pepsi, confirmed today that it signed a licensing deal with Tiger Woods. Last month, Golfweek Magazine reported that it was a five-year deal and that it could be worth up to $100 mill

  • Go ahead, say it! SAY IT! When some of you saw the news that Consumer Reports is no longer recommending one of the Toyota Camry's (6 cylinder), Tundra's (V-8 4WD) and Lexus GS (AWD) the first thing you thought is, "I told you so!!!"

  • Can something overpriced, lowfat and "healthy" sell as well as something overpriced, addictive and caffeinated? Probably not. Replicating the success of Starbucks seems next to impossible. But Howard Schultz the chairman of Starbucks and partner Dan Levitan are betting $27.5 million that they can use their knowledge...

  • Here's my first "vlog" or video piece made exclusivey for this blog. The topic:for the first time in more than a decade, Consumer Reports does not recommend Toyota's Camry. Take a look and listen.

  • 2008 Chevy Malibu

    Get ready. Here comes one of the biggest ad and marketing blitzes of the year. On TV, in magazines and on the internet--especially the internet--GM is out to prove it can still make a car we want.