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Business Strategy Marketing

  • reem_acra_dress.jpg

    In a sex- saturated culture, ladylike and elegant are not often used when describing fashion design. While Ralph Lauren, Oscar de la Renta and Carolina Herrera have built empires on elegant and stately--they tend to appeal to a demographic older than twenty-something.

  • Baseball, football, basketball and other sports all have those expensive skyboxes in their stadiums, where the "elite" get to sit for a hefty price. But a skybox for fashion? Yup, they've got em too. The video here is my story on them from Fashion Week, that I did on last night's "On The Money."

  • toronto_film_fest_07.jpg

    I'm here at the Toronto Film Festival, a key market for Hollywood studios to buy indie films to fill out their slates. Everyone's looking for the next 'Crash' or 'Thank you for Smoking', two low-budget, high-grossing films that both sold here in Toronto in previous years. It's these low budget acquisitions that can, if you're lucky, yield the highest margins for the media...

  • New Gatorade G2

    Pepsi announced today a group of new products, including G2, a Gatorade with half the calories of your normal variety Gatorade. While Pepsi called this innovative and new, it's actually part of a strategy that failed more 25 years ago.

  • protrade_logo.jpg

    Will athletes ever be traded like stocks? That question was posed to me on a panel yesterday on "The Call." I've been wondering this since the inception of ProTrade, an awesome virtual market that does the same thing in the online fantasy world.

  • 2008 Honda Accord

    I'm always amazed at the number of times someone will send me an e-mail or stop me when I'm out on a story and tell me something that they swear is the absolute truth. My favorite response: The Big 3 have no fresh ideas. Anyone who thinks that should check out the new Ford's with Sync coming out later this year.

  • NFL_kickoff_07.jpg

    So I'm here in Indianapolis for tonight's NFL Kickoff. But with hours to go until the game, besides my segments I'm doing for CNBC, I have to find something to do with myself. Having done my tours of stadiums and arenas, I'm always up for a game of bean bag toss.

  • Peyton Manning

    On the day the NFL season kicks off, we're running two stories on marketing of Reggie Bush & Peyton Manning. The New Orleans Saints running back will appear in 12 national spots (including promotional, non-paid commercials) this year, while the Colts' Manning will be doing his thing again--you'll see a series of fun spots coming out from the likes of Sprint and MasterCard today.

  • Jim Press

    In the auto world, it's hard to say one executive can turn around a company. But there are certain people who are "game-changers". The type of executive with a great track record who could steer a company in the right direction. Jim Press, the former president of Toyota North America is one of those executives.

  • Joe Namath

    What do Joe Namath and I have in common? Our face masks. At one time both Broadway Joe and I have worn a football face mask made right here in Litchfield, Illinois. Of course Joe wore his while winning Super Bowl III against Baltimore. I wore mine while playing against Kalamazoo.

  • guess_store_front.jpg

    If you were looking for a sign of the times when it comes to the mood of the marketplace, my location today may be a fair indicator. It is the first day of Fashion Week and rather than being under the tents in Bryant Park, I am at the Goldman Sachs investor conference.

  • 2007 BMW 335i Convertible

    Forget all the talk you will hear about people not wanting to buy a new car or truck. Some models ARE selling, and some brands ARE doing well while others muddle along. So with that in mind here is my list of who is cruising and who is losing in the auto biz.

  • Phil Mickelson

    FedEx. We have a problem? Tiger Woods, who led the field heading into the Barclay's, the first FedEx Cup tournament, didn't play in it. Now, Phil Mickelson, who just won the second FedEx Cup tournament (the Deutsche Bank Championship) and is now in first place, isn't playing the BMW, the third tournament on the list.

  • ugliest_office.jpg

    I have found it. The perfect contest for the miserable office worker. Acco Brands is sponsoring America’s Ugliest Office. Enter at www.americasugliestoffice.com and you have a shot at either a 42” HDTV, or a TRIP TO HAWAII. Talk about bringing hope to the downtrodden! One mock-up of an ugly office has the chair doubling as a toilet, so you never have to leave. Nice. The contest runs through Nov. 30, and, so far, Jerry’s home office in Columbus gets my vote.

  • John Isner

    The latest greatest hope for American tennis, six-foot-nine John Isner was officially welcomed in as a Prince endorser this morning. Isner, who recently graduated from the University of Georgia, has been playing with Prince's 03 racket technology that has been the buzz of the tennis industry.

  • The University of Michigan's loss to Appalachian State on Saturday was such an upset partly because of the financial differences between the two schools. If Appalachian State sells out every home game this year, they will make roughly $2.1 million (charging a little more than $20 a head with 16,650 seats per game. Michigan has sold out all eight home games already...

  • Mrs. Arizona 2007

    So there she was, a naked lady with a very attractive painted body dancing in the park. And there she is, Mrs. America. Talk about two different ends of the spectrum! But then again, maybe not. There was a large, free, concert in Golden Gate Park in San Francisco on Sunday commemorating the 40th anniversary of the Summer of Love.

  • KFC Delivers in the office.

    KFC is trying to get people to buy its new $2.99 lunch deals by going door-to-door at the office. Literally. It is paying to put plates of chicken on company mail carts making the rounds in office buildings before lunch.

  • Just For Laughs

    The TV networks are really good at looking overseas for ideas--they remake "The Office" and endless gameshows and reality TV concepts. In fact, European shows are on every time you turn on the TV, just with American accents. (Plus, plenty of companies like Ben Silverman's Reveille and Fremantle make fortunes selling U.S. shows back overseas).

  • Toyota.

    A few weeks ago, after writing a blog about the success Toyota has been enjoying, I was given a new nickname from a friend who is a retired Ford man who spent his career working in Detroit. He started calling me "Toyota Phil". The way he saw it, I've reported and blogged about Toyota's success so much, I must be the company's #1 fan.