×

Business Strategy Marketing

  • bo_sox_yankees.jpg

    I love the rivalries and I love to cover the business of rivalries. Because it’s amazing what people will pay for a ticket and how many people feel they have to be in the stadium. Just got a great number from the folks at eBay’s StubHub. For last night’s Red Sox-Yankees game, there were 9,216 tickets sold on StubHub. Just to give you an idea, that’s about 16 percent of the crowd.

  • 2007 Cadillac CTS

    It's "prove it" time again for Cadillac. If you are into luxury cars, you might be thinking to yourself, 'wait, isn't it prove it time every 5 or 6 years for Cadillac?' Well yes, you are right. This time, while Cadillac is not hurting the way it was back in 2000 and 2001, but it is in need of a boost.

  • Peterbrooke Chocolate Fountain

    Sometimes 'accidents' are the best money makers. About 20 years ago chocolatier Phyllis Geiger needed something to put outside her shop for a local street fair. The items she made took too much time and cost too much to 'donate' to the passing crowd. So in a hurry, she ran next door to the local movie theater, bought a bunch of popcorn, took it back to her shop, and covered it with milk chocolate.

  • true_religion_logo.jpg

    I have seen the future in next seasons' fashion at America's biggest retailers and to put it bluntly, there is no fashion. This is the new worry to add into the equation of whether (and how much) the consumer will slow his/her spending: there is nothing new to buy. The fashion cycle is stuck. The "style" is a return to classics which means that people already have the items in their closet.

  • A&P Supermarkets

    Two brothers from New Jersey have been fired from an A&P market for filming a rap video called “Produce Paradise.” Click here to check it out. Yes, it’s juvenile and somewhat disgusting, and it reminds us all to thoroughly rinse our veggies when we get home from the grocery store.

  • NBC Universal (owned by GE, which is parent company of CNBC) and News Corp are collaborating on a online video site to compete with YouTube, and today we learned its name: Hulu. (Go to hulu.com) to check out some of the video the on-demand service will be providing--you'll see that Fox's "24" and NBC's "My Name is Earl") are prominently featured.

  • Matt Murphy

    I know. There's still 17 days left for someone to bid on Barry Bonds' home run balls No. 755 and No. 756. But I think it's a big deal--though not surprising--that 25 hours after the auction was put online there's not a single bid registered. The minimum bid for No. 755 is $60,000. The minimum bid for No. 756 is $100,000.

  • SUV_test_AP.jpg

    After years of complaints, and clear cut evidence that sport utility vehicles are more prone to flip over in accidents, there is finally good news. Funny thing is, just as suv's become safer, they've lost much of their appeal. The National Highway Traffic Safety administration has given 4 stars to more than half of the SUV's it put through roll-over tests.

  • ana_ivanovic_juice_plus.jpg

    To the dismay of many of you, I have to get on to covering something other than Ana Ivanovic, so today will be the last day (at least until next week, if she makes a run at the U.S. Open) I'm going to focus on her story. First, to the business. If you haven't already, or would like to look again, check out the beautiful slide show we made.

  • Cadbury Wispa Bar

    On Friday, I reported about Nielsen's upcoming social networking site, 'Hey! Nielsen.' The idea is to mine online buzz to find out what movies, music, tv, and online video people are talking about online, with the idea to eventually turn that buzz into relevant numbers for advertisers. Nielsen won't be the first to look to social networks for insight.

  • Vogue Magazine, September 2007

    Who said print was dead? September's issue of Vogue (owned by Conde Nast) boasts a record breaking 727 advertising pages: the most ad pages EVER published in a monthly consumer magazine. Sienna Miller graces the cover of the door-stop sized mag which is on shelves now. The oversize layout is a sign that fashion magazines are alive and kicking in a publication industry otherwise suffering from ever declining ad revenues.

  • Ana Ivanovic

    With the start of the U.S. Open today, I am hereby declaring it National Ana Ivanovic day. I'm sure the government won't sanction it because she's not an American citizen, but so what? The fifth-ranked tennis beauty is playing Aiko Nakamura today in Louis Armstrong Stadium. All day on CNBC, you'll see the awesome story of Ivanovic, who could be the next force in the sports marketing world if she wins the final grand slam of the year.

  • no_vick.jpg

    On the day that Atlanta Falcons quarterback Michael Vick pled guilty to charges related to dogfighting, Nike announced on Friday night that it has ended its relationship with its former endorser.

  • ivanovic_ana_site.jpg

    I'm going to be very professional here. I promise. Ana Ivanovic, the 19-year-old from Serbia, is the most beautiful athlete in the world. I know it's all subjective. It's just my opinion. But I have a feeling others, when they have a chance to see her--either in photos or in person will agree.

  • Maria Sharapova

    It doesn’t take much skill to discover who’s now. It’s a little bit better to call who’s next. So I’m doing it right now. Ana Ivanovic is the next Maria Sharapova. And the only thing Maria can do about it is make sure that she has a better record on the court than Ivanovic. Because the marketing momentum of this 19-year-old Serbian seems to be unstoppable.

  • CEO Glenn Murphy

    The one and a half billion dollar stock buyback and earnings of nineteen cents per share were the headlines of Gap's second quarter financial results. The numbers seemed totally secondary on the company conference call though. Not surprisingly, the intrigue was surrounding just what the CEO Glenn Murphy would say about his vision for the company.

  • big_ten_net_comcast.jpg

    Let's just say the Big Ten Network battle between the cable carriers and the Big Ten/Fox team is in full swing. I got many interesting e-mails yesterday and today. The are a couple points that I feel I need to clarify and I'm going to do it in this Q & A to help better answer some questions.

  • Hannah Montana

    Disney Music Group dominates the Billboard 200 chart with eight titles in the top 50. High School Musical 2 Soundtrack (Walt Disney Records) is #1, Hannah Montana 2/Meet Miley Cyrus (Walt Disney Records/Hollywood Records) is #2 and Jonas Brothers (Hollywood Records) is #8. The Disney Music Group is managing to top the charts while the rest of the music industry suffers thanks to the power of the Disney Channel.

  • EleVen By Venus Williams

    Today, tennis star Venus Williams will announce that she is signing an endorsement deal with Steve & Barry's, the retailer that has made plenty of waves with its Starbury shoe, which it sells for $14.98. The deal from the very start is already the most expansive merchandise deal in the history of tennis. I sat down with Howard Schacter, Steve & Barry's chief partnerships officer, to talk about the line that will be called Eleven by Venus Williams and will launch in November.

  • Smart Car

    You do it, don't you? No, not that "it". The "it" I'm referring to is what I call "drive-texting", where you e-mail or text someone while driving. It's the reason so many of us have become experts (or at least we think we are) when it comes to driving with our knees. Whether it's because we're on our cell phone, fixing our coffee, or putting on make-up, many of us do not pay as much attention as we should when driving.