On the day the NFL season kicks off, we're running two stories on marketing of Reggie Bush & Peyton Manning. The New Orleans Saints running back will appear in 12 national spots (including promotional, non-paid commercials) this year, while the Colts' Manning will be doing his thing again--you'll see a series of fun spots coming out from the likes of Sprint and MasterCard today.
In the auto world, it's hard to say one executive can turn around a company. But there are certain people who are "game-changers". The type of executive with a great track record who could steer a company in the right direction. Jim Press, the former president of Toyota North America is one of those executives.
What do Joe Namath and I have in common? Our face masks. At one time both Broadway Joe and I have worn a football face mask made right here in Litchfield, Illinois. Of course Joe wore his while winning Super Bowl III against Baltimore. I wore mine while playing against Kalamazoo.
If you were looking for a sign of the times when it comes to the mood of the marketplace, my location today may be a fair indicator. It is the first day of Fashion Week and rather than being under the tents in Bryant Park, I am at the Goldman Sachs investor conference.
Forget all the talk you will hear about people not wanting to buy a new car or truck. Some models ARE selling, and some brands ARE doing well while others muddle along. So with that in mind here is my list of who is cruising and who is losing in the auto biz.
FedEx. We have a problem? Tiger Woods, who led the field heading into the Barclay's, the first FedEx Cup tournament, didn't play in it. Now, Phil Mickelson, who just won the second FedEx Cup tournament (the Deutsche Bank Championship) and is now in first place, isn't playing the BMW, the third tournament on the list.
I have found it. The perfect contest for the miserable office worker. Acco Brands is sponsoring America’s Ugliest Office. Enter at www.americasugliestoffice.com and you have a shot at either a 42” HDTV, or a TRIP TO HAWAII. Talk about bringing hope to the downtrodden! One mock-up of an ugly office has the chair doubling as a toilet, so you never have to leave. Nice. The contest runs through Nov. 30, and, so far, Jerry’s home office in Columbus gets my vote.
The latest greatest hope for American tennis, six-foot-nine John Isner was officially welcomed in as a Prince endorser this morning. Isner, who recently graduated from the University of Georgia, has been playing with Prince's 03 racket technology that has been the buzz of the tennis industry.
The University of Michigan's loss to Appalachian State on Saturday was such an upset partly because of the financial differences between the two schools. If Appalachian State sells out every home game this year, they will make roughly $2.1 million (charging a little more than $20 a head with 16,650 seats per game. Michigan has sold out all eight home games already...
So there she was, a naked lady with a very attractive painted body dancing in the park. And there she is, Mrs. America. Talk about two different ends of the spectrum! But then again, maybe not. There was a large, free, concert in Golden Gate Park in San Francisco on Sunday commemorating the 40th anniversary of the Summer of Love.
KFC is trying to get people to buy its new $2.99 lunch deals by going door-to-door at the office. Literally. It is paying to put plates of chicken on company mail carts making the rounds in office buildings before lunch.
The TV networks are really good at looking overseas for ideas--they remake "The Office" and endless gameshows and reality TV concepts. In fact, European shows are on every time you turn on the TV, just with American accents. (Plus, plenty of companies like Ben Silverman's Reveille and Fremantle make fortunes selling U.S. shows back overseas).
A few weeks ago, after writing a blog about the success Toyota has been enjoying, I was given a new nickname from a friend who is a retired Ford man who spent his career working in Detroit. He started calling me "Toyota Phil". The way he saw it, I've reported and blogged about Toyota's success so much, I must be the company's #1 fan.
David Beckham's latest, if you haven't heard, is a sprained knee. They say it could take him out until the final three games of the season. To be honest, I'm relieved. I obviously don't wish bad things on Beckham or anyone for that matter, but I'm really glad this thing is over. Why?
From Wall Street to Madison Avenue to Silicon Valley--the subprime credit crunch is taking its toll. Mortgage and lending companies are among the biggest online advertisers, so if they start cutting back on their ad spending, then it'll be noticed. Financial services comprised 16% of the total $17 billion in Internet ad spending in 2006, and that percentage was likely even larger this year.
I love the rivalries and I love to cover the business of rivalries. Because it’s amazing what people will pay for a ticket and how many people feel they have to be in the stadium. Just got a great number from the folks at eBay’s StubHub. For last night’s Red Sox-Yankees game, there were 9,216 tickets sold on StubHub. Just to give you an idea, that’s about 16 percent of the crowd.
It's "prove it" time again for Cadillac. If you are into luxury cars, you might be thinking to yourself, 'wait, isn't it prove it time every 5 or 6 years for Cadillac?' Well yes, you are right. This time, while Cadillac is not hurting the way it was back in 2000 and 2001, but it is in need of a boost.
Sometimes 'accidents' are the best money makers. About 20 years ago chocolatier Phyllis Geiger needed something to put outside her shop for a local street fair. The items she made took too much time and cost too much to 'donate' to the passing crowd. So in a hurry, she ran next door to the local movie theater, bought a bunch of popcorn, took it back to her shop, and covered it with milk chocolate.
I have seen the future in next seasons' fashion at America's biggest retailers and to put it bluntly, there is no fashion. This is the new worry to add into the equation of whether (and how much) the consumer will slow his/her spending: there is nothing new to buy. The fashion cycle is stuck. The "style" is a return to classics which means that people already have the items in their closet.
Two brothers from New Jersey have been fired from an A&P market for filming a rap video called “Produce Paradise.” Click here to check it out. Yes, it’s juvenile and somewhat disgusting, and it reminds us all to thoroughly rinse our veggies when we get home from the grocery store.