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Business Strategy Marketing

  • chrysler_logo_AP.jpg

    Today Chrysler dealers are holding a party. Ready to go?

  • Boston Red Sox pitcher Daisuke Matsuzaka smiles as he runs during a practice prior to a spring training baseball game in Fort Myers, FL, Monday March 12, 2007. Fans flock for his autograph. Cameras record his simplest moves. He's just one of hundreds of rookies at baseball spring training camps this year, but he's swooned over like a rock star. (AP Photo/Charles Krupa)

    Memorabilia producer and trading card maker Upper Deck has signed Boston Red Sox pitcher Daisuke Matsuzaka to an exclusive memorabilia and autograph deal. Sources tell CNBC it's a one-year deal.

  • no_vick.jpg

    Believe me, I think by suspending Michael Vick and suspending the release of his shoe, Nike has done enough to disassociate itself with Michael Vick. But if they wanted to terminate him, they can do so without any financial penalty. That's right, sources are telling me now that Nike has a clause in the contract that says that if Vick is indicted, Nike can terminate him unilaterally.

  • EArings01.jpg

    As many of you know Electronic Arts' "Madden 08" came out last night. You can find the reviews everywhere else. But I'm here to review only one thing: The rings you can get in the game. They are unbelievable. These things are going to be the most surprising success of this franchise.

  • darren_email.jpg

    I must say that when I write about soccer, my e-mail box always fills up. There might not be a ton of soccer fans in the U.S., but after WWE fans, they're the most vocal, passionate fans I've ever seen. So yesterday, I did my part to bash Beckham, saying that he could leave the MLS worse off than before he arrived. I put up a poll and expected maybe 10 percent of readers to agree with me. After all, it's a bit early. Well, with at least 140 votes in, an amazing 27 percent of people said that they thought that the MLS is worse off because of Beckham. Here's a mixed mailbag on Beckham.

  • Bob Nardelli

    One week after Cerberus Capital announced former Home Depot spacerCEO Bob Nardelli will take over Chrysler, the reality of the job he faces in fixing the automaker is clear. It is gonna take a while.

  • Tesco

    Tesco's Fresh + Direct will be opening in the U.S. in November. The company, which is the U.K.'s answer to Wal-Mart, will be launching first on the West Coast and is remaining mum regarding its expansion in the rest of the country. Company spokesperson Greg Sage wouldn't elaborate on when or if they plan to come to the East Coast. Right now, the company is focused on Phoenix, L.A., Las Vegas and a few other West Coast markets.

  • You can almost hear it through the fog if you listen very closely. The spinning blades of a wind turbine being turned by the winds of change. "This project particularly represents a paradigm shift for American business." So says Kevin Schulte, a Vice President and "wunderkind" of Sustainable Energy Developments. The turbine we're looking at was made by GE, the plan to install it and make it work belong to Schulte, but the "paradigm shifter" is someone else. His name is Brian Fairbank.

  • David Beckham

    When I first heard that David Beckham was coming to play in Major League Soccer, I knew the truth. Beckham would be great for the financial success of the league for at least one year, but that soccer wouldn't be any better off. But with Beckham constantly sidelined, I actually think that MLS might actually come out in worse shape than when before Beckham started.

  • Fred Franzia

    Here's the second of two part of my post on wine maker Fred Franzia: If Franzia isn't quite a pariah in Napa Valley, he's close. He prefers "maverick," known for his straight-talking complaints about what he calls a snooty wine business, indignant over the high cost of wine for no real reason other than greed, and an approach to the American consumer that severely restricts the industry's overall growth.

  • Fred Franzia

    Sure, I'm the Silicon Valley Bureau Chief, but every now and then I get to cover stories from that other newsmaking valley just north of here: Napa Valley. We're working up a story on Fred Franzia and when it comes to the wine business, he's probably not a name you easily recognize. There's Mondavi; the Gallos; and yes, Fred Franzia. He's either revered, or reviled, depending upon whom you talk to in the wine world.

  • blockbuster_AP.jpg

    There's no question that Blockbuster's livelihood is under attack--the business of driving to a store to rent a DVD and driving back when you're done is threatened from video on demand, and digital downloads, especially since both technologies are getting better and faster. So, looking to avoid going the way of the Beta Max, Blockbuster just purchased online movie downloading company Movielink for under $20 million.

  • simply_vera.jpg

    It is the biggest launch in Kohl's history but the company does not want to discuss it. That was what Kohl's press person told me when I phoned to ask if there were any events planned around the September 9th launch of their first major guest designer clothing line. With the massive launch of the Vera Wang designed "Simply Vera" collection, you would expect that Kohl's would be backing up their bet on Vera with a media onslaught. But that's not the case.

  • Diet Coke

    Imagine there is a sports star and he's absolutely obsessed with your product. Sure he has some major issues here and there, but he's a fan favorite. And he can't live a day without your product. Would you take a chance on him? How could you not? In an era where it's sometimes hard to believe that athletes really use the products they pitch, John Daly is what they call a breath of fresh air. He loves Diet Coke.

  • reeses_elvis.jpg

    I love the way press releases are written. Here are two very different ones. First, the press release making the biggest stretch: REESE'S® PEANUT BUTTER & BANANA CREME CUPS PAY TRIBUTE TO ELVIS PRESLEY. This is promoting--ok, I'm not kidding--new "Collector Edition Reese's Elvis cups" which feature "the unique flavor combination of peanut butter and bananas made famous by Elvis' love of peanut butter and banana sandwiches, a Southern favorite." COLLECTOR EDITION? Look for them to be bid up like crazy on eBay!

  • Perry Ellis

    Talk about the American dream. I went to the Perry Ellis showroom yesterday in midtown Manhattan for an exclusive conversation with company CEO George Feldenkreis. Normally, George and his son Oscar Feldenkreis (President & COO) work out of the Miami, FL corporate headquarters, but the two were in town to celebrate the company's 40th anniversary and to ring the closing bell at the Nasdaq.

  • Li-Ning

    If you're watching CNBC today, you'll see my piece on the battle of shoe brands in China as the Olympics approaches. (You can also see it on CNBC.com right now or in clip below). Anyway, unfortunately there's only so much to fit in in "television time" and I had three great interviews with top executives from Nike, adidas and Li-Ning. So I thought it would only be fair if I could run the best parts of the three interviews in the blog.

  • Papelbon driving a yellow Lamborghini

    Many of you are aware that Boston Red Sox pitcher Jonathan Papelbon won the worst athlete ad contest here on this blog for his work in spots for 125 Auto. In the advertisement, Papelbon is seen ordering his 2004 Hummer. Well, Papelbon must not have his deal with 125 Auto anymore. Alert reader Chris caught what looks to be Papelbon driving out of the player parking lot at Fenway Park last month in what Chris suggests is a yellow 2006 or 2007 Lamborghini Gallardo.

  • Admit it, the headline caught your attention. Admit it, you may have scoffed and said, "yeah right" sarcastically. Admit it, you never imagined Buick and Lexus would be considered "equals."Well, back up your daddy's LeSabre and check out the latest vehicle dependability results from J.D. Power and Associates. For the first time in 12 years, another brand tied Lexus.

  • cherries_AP.jpg

    How many company founders have you seen 'shrink wrapping' product on the factory floor? Or, CEO's trying to help get the production line operating? We saw them both at CherryPharm in Geneva New York. It's a three year old company with a small production facility that makes one thing--cherry juice. But this is not your supermarket cherry juice. Or even your health food store concentrate.