Internet search is undoubtedly one of the most useful tools out there, but it’s never been synonymous with entertainment. Microsoft is hoping to change this – and maybe even beat Google at it’s own game – by launching an interactive search engine that aims to be both functional and entertaining at the same time.
The Super Bowl consistently draws the largest single audience for a sporting event, making it very attractive to advertisers. That may be no coincidence given that the NFL is the best-run organizations in professional sports as evidenced by its decision to share revenue among large- and small-market teams to assure a healthy mix of teams reaching the Super Bowl. A dull game doesn't diminish interest among bettors who are playing the point spread.
Some might be frustrated that Miami Dolphins head coach Nick Saban is heading to Alabama, but with the pay package college boosters can help provide, you can't really blame him. Also, kudos to the folks at Nutri-System who have really figured out that the way to grow revenues is to tap into the huge potential of guys who want to lose weight. How do you do that?
I read with interest the Chicago Tribune’s story about the marketing of their kick returner Devin Hester, who tied the NFL record last Sunday for most touchdown returns in a season (6). “Shoes, clothing, soft drinks - you can pretty much name all the main product categories - they’re there,” his agent Eugene Parker told the paper. “I’m just trying to focus on finishing out the season,” Hester said. “Hopefully we’ll be able to win the Super Bowl and in the off-season I’ll look forward to that.” Here’s my advice to Hester and Parker...
Many pediatricians want the new Democratic congress to ban junk food ads on kids shows. The American Academy of Pediatricians is calling on the FCC to impose limits on ads saying that advertising has an impact on crucial areas of child development. Would that be protecting the health of our children...or just regulation run rampant and censorship?
In an exclusive live interview on cnbc.com’s home page, the branding guru tells CNBC's Liz Claman what firms must remember to keep customer loyalty in 2007.